Marjorie Zielke

Research Professor - Executive Vice President
margez@utdallas.edu
972-883-4333
SPN2223

Professional Preparation

Ph.D. - Humanities
Univeristy of Texas at Dallas - 2007
M.S. - International Management Studies
University of Dallas - 1993
MBA - Business Administration
University of Texas at Arlington - 1980
B.S. - Journalism
University of Illinois - 1977

Publications

Zielke, M.,LeFlore,J.,Hardee, G., “Game-Based Virtual Patients -- Educational Opportunities and Design Challenges,” IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida. December, 2010. 2010 - Publication
Zielke, M., Dufour, F., Friedman, B., et al. Using Conscript TM to Train CrossCultural Decision-Making within a Serious Game, Applied Human Factors and Engineering combined with First International Conference on CrossCultural Decision-Making; conference Proceedings and Book Publication. July, 2010. 2010 - Publication
Zielke, M., Linehan, T., “Developing a Platform-flexible Game-based Simulation for Cultural Training,” IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida. December, 2010. 2010 - Publication
Zielke, M., Linehan, T., “The First Person Cultural Trainer,” IITSEC  (Interservice, Industry Training, Simulation and Education Conference),  Orlando, Florida. December, 2009.   2009 - Publication
Serious Games for Immersive Cultural Training: Creating a Living World. IEEE, Computer Graphics and Applications, March/April, 2009. 2009 - Publication
Zielke, M., “Cultural Training with Serious Game Design,” Presentation, ITEC  2009 (Defense Training, Simulation, Training) Brussels.  May, 2009.   2009 - Publication
LeFlore, J., Zielke, M. et al. “Virtual Infant Patients, Families and Staff  Collaboration:  Simulating Situational Medical  Outcomes with the 3-D  Asymmetric Domain Analysis and Training Model,” Roundtable Talk on  Gaming Technology; 2nd International Paediatric Simulation Symposium;  Florence, Italy. April, 2009 2009 - Publication
A composite adult learning model for virtual world residents with disabilities: A case study of the virtual ability Second Life's Island. Journal of Virtual World Research 2(1): 3-21, 2009. 2009 - Publication
Zielke, M., “A Presumption of Reality:  Exploring Virtual Behavior as a  Predictive Mechanism for Real-Life Outcomes,” Learning with Games  Conference, Sophia Antipoles, France, Proceedings. September, 2007. 2007 - Publication

Appointments

Assistant Professor
University of Texas at Dallas [2008–Present]
Research Associate
University of Texas at Dallas [2007–2007]
Visiting Assistant Professor
University of Texas at Dallas [2007–2007]
Research Assistant
University of Texas at Dallas [2004–2007]
Project Manager: E-commerce
Greyhound Lines, Inc. [1999–2003]
E-commerce Project Consultant
Nortel Networks [1998–1999]
Content and Business Development Manager
America Online - Digital City Dallas-Fort Worth [1996–1998]
Marketing Research Manager
KUVN Channel 23 (Univision) , Dallas-Fort Worth [1994–1996]
Product development and systems-related positions
[1980–1993]

Projects

Virtual Infant Patients, Families and Staff Collaboration: Simulating Situational Medical Outcomes with the 3-D Asymmetric Domain Analysis and Training Model
2009–2009 LeFlore, J., Zielke, M. et al. Roundtable Talk on Gaming Technology; 2nd International Paediatric Simulation Symposium; Florence, Italy.
Using ConscriptTM to Train Cross- Cultural Decision-Making within a Serious Game
2010–2010 Zielke, M., Dufour, F., Friedman, B., et al. Applied Human Factors and Engineering combined with First International Conference on Cross- Cultural Decision-Making; conference Proceedings and Book Publication.
Virtual Infant Patients, Families and Staff Collaboration: simulating situational Medical Outcomes with the 3-D Asymmetric Domain Analysis and Training Model
2009–2009 LeFlore, J., Zielke, M. et al. (Poster Presentation) University of Texas system, Innovations in Health Science Education, Austin, Texas.
Game-Based Virtual Patients -- Educational Opportunities and Design Challenges
2010–2010 Zielke, M.,LeFlore,J.,Hardee, G., IITSEC (Interservice, Industry Training, Simulation and Education Conference), Orlando, Florida.
Cultural Training with Serious Game Design
2009–2009 Zielke, M., Presentation, ITEC 2009 (Defense Training, Simulation, Training) Brussels.

Additional Information

Key Interactive Projects - Concept Development/Project Management
  • Greyhound Lines, INC.: Greyhound.com, Greyhound.ca, Greyhound.com.mx.: Managed ecommerce and e-marketing web program. Implemented e-ticketing interface. Responsibilities included project planning, interface design, ASP programming management, testing, launch and ongoing management. Integrated four diverse web programs to create b-to-c and b-to-b North American travel portal to sell tour, vacation and other travel service. Managed internet programs in English, Spanish and French in the US, Canada and Mexico.
  • Digital City Dallas Fort-Worth: cityguide.aol.com/dallas Managed online content design, partnerships, chat and classified development for Interactive City Guide of America Online. Successfully managed development staff with responsibility for up to 20 employees, setting direction to make Digital City DFW the number one usage area on a per capita basis.
University Service
  • Faculty Advisor: ATEC Website, Fall 2009 to present
  • Graduate Studies Committee: University of Texas at Dallas, School of Arts and Humanities, Fall 2009 to present
  • Executive Committee and Advisory Board: Institute for Innovation and Entrepreneurship (IIE), University of Texas at Dallas, School of Management, January 2008 to August 2009.
Professional Recognition and Honors
  • Cross Function Development Award, January 2010: The First Person Cultural Trainer, National Training and Simulation Association (NTSA), Principal Investigator.
  • Honorable Mention Poster (Third Place), January 2010: Pediatric Respiratory Distress Poster, Collaboration with UT Arlington—Society for Simulation in Healthcare, co-Principal Investigator.
  • Top-ten Finalist, Governors Cup, December, 2009: The First Person Cultural Trainer, Interservice, Industry Training, Simulation and Education Conference (IITSEC), Principal Investigator. .
  • Human-Robotic Interaction Conference, 2006: Young Researchers Scholarship and invitation to present paper.
  • Graduate Research/Teaching Assistantship, 2004-2007: Arts and Technology Department, University of Texas at Dallas

News Articles

ATEC Prof to Take Clinical Concepts to Virtual World
Assistant Professor Marjorie Zielke has been awarded a three-year, $350,000 grant to create online training in neonatal nursing through an ongoing collaboration with the UT Arlington School of Nursing (UTASON). Zielke, with Arts and Technology (ATEC) faculty members Monica Evans, Frank Dufour and Todd Fechter, will build a Web site that allows student nurses to be taught concurrently by faculty from Dartmouth University, the University of Texas Health Science Center at Houston, the University of Texas at Arlington and Stony Brook University School of Nursing in New York. The new research enhances subject matter review and creates a more portable learning experience. “Student learning will be enriched by faculty perspectives from across the country,” said Zielke. “Students also will benefit from the social community of other graduate-level nursing students through this virtual learning environment.”
U.S. Agency Funds Joint Medical Simulation Project
The U.S. Agency for Healthcare Research and Quality has awarded nearly $1 million to researchers at UT Dallas, UT Arlington’s College of Nursing and Baylor Health Care System to study how physicians and nurses can improve their communication skills by participating in engaging, video game-like simulations. Dr. Marjorie Zielke, assistant professor of arts and technology and associate director of research for the Institute for Interactive Arts and Engineering at The University of Texas at Dallas will construct a prototype game for this purpose. A pioneer in serious gaming, Zielke has already completed award-winning gaming projects to provide cultural training for U.S. soldiers serving in the Middle East and to educate nurses caring for pediatric respiratory patients. The project is a collaboration among the three organizations aimed at increasing patient safety by providing a safe, virtual environment for physicians and nurses to learn to communicate effectively and efficiently through role-playing. Health care providers will experience real-world situations and react in the virtual setting, similar to advanced computer games.
ATEC Game Wins First Place at Medical Simulation Conference
A collaborative game-based simulation project between UT Dallas, UT Arlington and Baylor Scott & White Health that seeks to improve physician-nurse communication received first place at a serious games competition at the 14th Annual International Meeting on Simulation in Healthcare (IMSH). 
The project also won fourth place overall out of approximately 60 entries in the Technology Innovations Abstract Category at the conference.

A panel of judges selected GLIMPSE (A Game to Learn Important Communications Methods for Patient Safety Enhancement) for top honors in the Faculty Category of the IMSH Serious Games and Virtual Environments Showcase and Arcade, the world’s largest conference on simulation in health care.
U.S. Agency Funds Joint Medical Simulation Project
The U.S. Agency for Healthcare Research and Quality has awarded nearly $1 million to researchers at UT Dallas, UT Arlington’s College of Nursing and Baylor Health Care System to study how physicians and nurses can improve their communication skills by participating in engaging, video game-like simulations.

Dr. Marjorie Zielke, assistant professor of arts and technology and associate director of research for the Institute for Interactive Arts and Engineering at The University of Texas at Dallas will construct a prototype game for this purpose. A pioneer in serious gaming, Zielke has already completed award-winning gaming projects to provide cultural training for U.S. soldiers serving in the Middle East and to educate nurses caring for pediatric respiratory patients.

The project is a collaboration among the three organizations aimed at increasing patient safety by providing a safe, virtual environment for physicians and nurses to learn to communicate effectively and efficiently through role-playing. Health care providers will experience real-world situations and react in the virtual setting, similar to advanced computer games. They can then build more effective interpersonal communication skills by receiving feedback and putting what they’ve learned into practice.
UT Dallas Lab Helps Create Virtual Impaired Driver for Identifying DUIs
A University of Texas at Dallas professor has teamed up with researchers at Sam Houston State University and EyeT Plus to create a virtual impaired driver — nicknamed “Brian” — that is helping train police officers to better identify one of the strongest clues to driving under the influence: twitchy eyes.

Brian is the star performer of a project called Individual Nystagmus Simulated Training Experience (INSITE), which helps identify horizontal gaze nystagmus (HGN). This condition — evaluated in a standard field sobriety test — is the involuntary jerking or twitching of a driver’s eyes as they follow an officer’s finger as it moves from side to side in front of the driver’s face. How soon the eyes begin to twitch as the officer conducts the horizontal gaze nystagmus test indicates the driver’s impairment level.

Funding

Can Gameplay Teach Nurses How to Save Lives
$150,000 - University of Texas Transforming Undergraduate Education Grant [2009–2009]
Serious Game on the Care and Treatment of Neonatal Patients
$80,000 - Children's Medical Center [2009–2009]
Nurse Practitioner Program
$350,000 - Human Resource Service Agency(HRSA) [2009–2011]
First Person Cultural Trainer
$1,897,000 - US Army Training and Doctrine (TRADOC) [2008]
HUMINT - War Gaming Trainer
$220,000 - U.S. Joint Forces Command [2007–2008]