Ram Rao

Founders Professor - Management
Professor of Marketing
 
972-883-2580
SOM13502
Tags: Marketing

Professional Preparation

B.E. - Mechanical Engineering
College of Engineering, Guindy Chennai, India - 2018
M.S. - Engineering Systems
University of California, Los Angeles - 2018
M.E. - Mechanical Engineering
Indian Institute of Science, Bangalore, India - 2018
Ph.D. - Industrial Administration
Carnegie-Mellon University - 1977

Publications

RAM C. RAO,“The Impact of Competition on Strategic Marketing Decisions,” in The Interface of Marketing and Strategy, eds. George Day, Barton Weitz and Robin Wensley, Jai Press, 1990. 1990 - Publication
RAM C. RAO and Timothy L. Shaftel, “The Capacitated Transportation-Production Problem: Computational Experience,” Engineering Costs and Production Economics, 18, 1989, 45-54. 1989 - Publication
RAM C. RAO, “Strategic Pricing of Durables Under Competition,” in Issues in Pricing:Theory and Research, ed. Timothy M. Devinney, Lexington Books, Lexington, 1988, 197-218. 1988 - Publication
Kay L. Keck and RAM C. RAO, “Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies,” Annales Des Telecommunications, 42 (11-12), 1987 (November-December), 686-692. 1987 - Publication
RAM C. RAO, “Estimating Continuous Time Advertising-Sales Models,” Marketing Science, 5 (2), 1986 (spring), 125-142. 1986 - Publication
RAM C. RAO, “Skimming Pricing for a Class of Diffusion Models,” Optimal Control Applications & Methods, 7 (2), 1986 (April-June), 209-215. 1986 - Publication
RAM C. RAO, “A Note on Optimal and Near Optimal Advertising Strategies,” Management Science, 31 (3), 1985 (March), 376-377. 1985 - Publication
RAM C. RAO and Frank M. Bass, “Competition, Strategy and Price Dynamics: A Theoretical and Empirical Investigation,”Journal of Marketing Research, Special Issue on Competition, XXII (3), 1985 (August), 283-296. 1985 - Publication
RAM C. RAO, “Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis,” Optimal Control Applications & Methods, 5 (4), 1984 (October-December), 331-344. 1984 - Publication
RAM C. RAO and Ronald E. Turner,   “Organization and Effectiveness of the Multiple Product Sales Force,” Journal of Personal Selling & Sales Management, IV (1), 1984 (May), 24-30, Winner of MU KAPPA TAU Award for Best Paper in the journal in 1984. 1984 - Publication

Additional Information

PERSONAL STATEMENT
Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008.   Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks.   He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network.   Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

News Articles

Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers. 
Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers.