Ram Rao

Founders Professor - Management
Professor of Marketing
 
972-883-2580
SOM13502
Tags: Marketing

Professional Preparation

B.E. - Mechanical Engineering
College of Engineering, Guindy Chennai, India - 2018
M.S. - Engineering Systems
University of California, Los Angeles - 2018
M.E. - Mechanical Engineering
Indian Institute of Science, Bangalore, India - 2018
Ph.D. - Industrial Administration
Carnegie-Mellon University - 1977

Publications

Dipak C. Jain and RAM C. RAO, “A Simulation Study of Alternative Methods to Infer Market Structures,” European Journal of Operations Research, Special Issue on Stochastic Choice Models, 76(2), 1994. 1994 - Publication
Kay L. Keck and RAM C. RAO, “A New Method for Measuring Uncertain Consumer Preferences,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259. 1994 - Publication
Minakshi Trivedi, Frank M. Bass and RAM C. RAO, “Stochastic Modeling of Variety Seeking in Choice Behavior,” Marketing Science, 13(3), 1994 (summer), 274-297. 1994 - Publication
V. Padmanabhan and RAM C.RAO, “Warranties for Heterogeneous Consumers: Theory and an Application to the Case of Automobiles,” Marketing Science, 12 (3), 1993 (summer), 230-247. Runner-up, Frank Bass Dissertation Award, 1993; Runner-up John D. C. Little Award for the best paper in a TIMS journal, 1993; Runner up AMA award for the Best Paper in Services Marketing, 1993. 1993 - Publication
RAM C. RAO, “Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222. 1992 - Publication
RAM C. RAO,   “Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991. 1991 - Publication
RAM C. RAO, “Compensating Heterogeneous Salesforces: Some Explicit Solutions,” Marketing Science, 9 (4), 1990 (fall), 319-341. 1990 - Publication
Peter T. L. Popkowski Leszczyc and RAM C. RAO, “An Empirical Analysis of National and Local Advertising Effect on Price Elasticity,” Journal of Marketing Letters, 1 (2), 1990, 149-160. 1990 - Publication
Dipak C. Jain and RAM C. RAO, “Effect of Price on the Demand for Durables: Modeling, Estimation and Findings,” Journal of Business Economics and Statistics, 8 (2), 1990 (April), 163-170. 1990 - Publication
W. Steven Perkins and RAM C. RAO, “The Role of Experience in Information Use and Decision Making by Marketing Managers,” Journal of Marketing Research, XXVII (1),1990 (February), 1-10. 1990 - Publication

Additional Information

PERSONAL STATEMENT
Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008.   Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks.   He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network.   Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

News Articles

Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers. 
Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers.