Ram Rao

Founders Professor - Management
Professor of Marketing
 
972-883-2580
SOM13502
Tags: Marketing

Professional Preparation

B.E. - Mechanical Engineering
College of Engineering, Guindy Chennai, India - 2018
M.S. - Engineering Systems
University of California, Los Angeles - 2018
M.E. - Mechanical Engineering
Indian Institute of Science, Bangalore, India - 2018
Ph.D. - Industrial Administration
Carnegie-Mellon University - 1977

Publications

RAM C. RAO and Niladri Syam, “Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81. 2001 - Publication
Rajiv Lal and RAM C. RAO, “Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80. 1997 - Publication
Trichy V. Krishnan and RAM C. RAO, “Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32. (b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6. 1995 - Publication
Giles D’Souza and RAM C. RAO, “Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?,” Journal of Marketing, 59, 1995 (April), 32-42. 1995 - Publication
Giles D’Souza and RAM C. RAO, “A Model of Advertising Effects and Probabilistic Preferences,” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 289-96. 1995 - Publication
Giles D’Souza and RAM C. RAO, “Equilibrium Advertising in Repetition/Copy Attraction Models,” Proceedings, Decision Sciences Conference, 1995. 1995 - Publication
RAM C. RAO and Shuba Srinivasan, “Why are Royalty Rates Higher in Service Type Franchises?,” Journal of Economics & Management Strategy, 4(1), 1995 (spring), 7-31. 1995 - Publication
RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi, “Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100. 1995 - Publication
RAM C. RAO, “Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501. 1995 - Publication
Kalyan Raman and RAM C. RAO, “Quadratic Approximation to Unobservables in Continuous Time Sales-Advertising Models,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259. 1994 - Publication

Additional Information

PERSONAL STATEMENT
Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008.   Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks.   He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network.   Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

News Articles

Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers. 
Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers.