Norris Bruce

Associate Professor - Management
norris.bruce@utdallas.edu
972-883-6293
SOM13310
Tags: Marketing

Professional Preparation

Ph.D. - Business Administration
Duke University - 2001
MBA
Dartmouth College - 1991

Publications

“Dynamic Effectiveness of Advertising and Word-of-mouth in Sequential Distribution of New Products,” with N. Zhang Foutz and C. Kolsarici (Forthcoming), Journal of Marketing Research.   forthcoming - Publication
“Discovering How Advertising Grows Sales and Builds Brands,” with K. Peters and P. Naik (Accepted), Journal of Marketing Research.   forthcoming - Publication
Pooling and forgetting effects in multi-theme advertising: Tracking the ad-sales relationship with particle filters. Marketing Science. Forthcoming. 2008 - Publication
Wearout effects of different advertising themes: A dynamic Bayesian model of the advertising-sales relationship. With B.P.S. Murthi and S. Majumdar. Marketing Science. 26:2 (2007): 179-195. 2007 - Publication
Enabling the willing: Consumer rebates for durable goods. With P. Desai and R. Staelin. Marketing Science. 25:4. (2006): 350-366. 2006 - Publication
Trade Promotions of Consumer Durable: Theory and Empirical Evidence. With P.S. Desai and R. Staelin. Journal of Marketing Research. 42:1. (2005):54-66. 2005 - Publication
Feedback Trust and Reputation in Online Pricing. With R. Rao and E. Haruvy. Journal of Interactive Marketing. 18:4. (2004): 37-49. 2004 - Publication
Seller rating, price, and default in online auctions. With R. Rao and E. Haruvy. Journal of Interactive Marketing. 18:4 (2004): 37-50. 2004 - Publication

Additional Information

Professional Organizations
  • The Institute For Operations Research and the Management Sciences (INFORMS)
  • American Statistical Association