Nanda Kumar

Professor - Management
nanda.kumar@utdallas.edu
972-883-6426
SOM13506
UTD Webpage
Tags: Marketing

Professional Preparation

Ph.D. - Management Science
University of Chicago - 2000
M.S. - Computer Science
University of Maryland, MD - 1992
B.Engg - Computer Science and Technology (First Class)
University of Calcutta, India - 1990

Research Areas

Research Interests
  • Uncertainty and Competitive Strategies
  • Channels of Distribution
  • Pricing
  • Advertising
Teaching Interests
  • Marketing Management
  • Database Marketing
  • Marketing Channels
  • Pricing

Publications

Content Provision Strategies in the Presence of Peer-to-Peer Networks, with Monica Johar and Vijay Mookerjee, Forthcoming, Information Systems Research  forthcoming - Publication
Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects (2010), with Suresh Radhakrishnan and Ram C. Rao, Journal of Retailing, v86, n2, June 2010, pp. 148-58    2010 - Publication
Pricing Models for Online Advertising: CPM versus CPC (2010), with Kursad Asdemir and Varghese S. Jacob, Forthcoming, Information Systems Research   2010 - Publication
Price competition with repeat, loyal buyers. With E.T. Anderson. Quantitative Marketing and Economics. 5:4. (2007): 333-359. 2007 - Publication
On Customized Product, Standard Products and Competition. With N. Syam. Marketing Science. 25:5. (2006): 525-537. 2006 - Publication
Using basket composition data for intelligent supermarket pricing. With N. Kumar. Marketing Science. 25:2 (2006): 188-199. 2006 - Publication
On Manufacturers Complementing the Traditional Retail Channel with a Direct Online Channel. With R. Ruan. Quantitative Marketing and Economics. 4:3. (2006): 289-323. 2006 - Publication
Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs. With E. Anderson and S. Rajiv. Journal of Economic Theory. 6:1. (2004): 177-186. 2004 - Publication

Appointments

Assistant Professor of Marketing
The University of Texas at Dallas [1999–Present]
Teaching Assistant
Teaching Assistant [1994–1999]
Consultant
Seta Corporation, Mclean, VA [1992–1994]
Instructor
University of Maryland [1990–1992]

Projects

Complementing the Retail Channel with a Direct Online Channel
2002–2002 Marketing Science Conference, University of Alberta, Edmonton, Canada, June 2002
Supplier of Private Label: National Brand Manufacturer or Third Party Supplier?
2000–2000 Marketing Science Conference, UCLA, June 2000.
Effect of Loyalty Card Programs on Supermarket Prices
2003–2003 Summer Institute in Competitive Strategy (SICS), University of California at Berkeley, Berkeley, CA, June 2003.
On Customized Products, Standard Products and Competition
2004–2004 University of Minnesota, April 2004

Additional Information

Awards & Honors
  • Outstanding Graduate Teaching Award, School of Management, University of Texas at Dallas, 2003
  • Honorable Mention Davidson Award, 2003 (for article published in Journal of Retailing, 2001)
  • Fellow, Doctoral Consortium at Universityof Cincinnati, 1997
  • Fellowship, University of Chicago
  • Research & Teaching Assistant, University of Maryland, 1991-1992
  • National Talent Scholarship, NCERT, India, 1983-1990
Doctoral Supervision
  • Ranran Ruan (Marketing), Co-Chaired with Prof. Ram Rao, Fall 2002
  • Hasan Cavusoglu (MIS), Co-Chaired, with Prof. Rajiv Banker, Summer 2003
  • Hurrem Yilmaz (Marketing), Summer 2003
  • Kursad Asdemir (MIS), Co-Chair with Prof. Varghese Jacob, 2004
Current Doctoral Students
  • Seungwon Jeon (Marketing), Monica Johar (IS), Manish Gangwar (Marketing)

Affiliations

Professional Affiliations
Member of the Institute of Management Science (TIMS) and Operations Research Society of America (ORSA).