Nanda Kumar

Professor - Management
UTD Webpage
Tags: Marketing

Professional Preparation

Ph.D. - Management Science
University of Chicago - 2000
M.S. - Computer Science
University of Maryland, MD - 1992
B.Engg - Computer Science and Technology (First Class)
University of Calcutta, India - 1990

Research Areas

Research Interests
  • Uncertainty and Competitive Strategies
  • Channels of Distribution
  • Pricing
  • Advertising
Teaching Interests
  • Marketing Management
  • Database Marketing
  • Marketing Channels
  • Pricing


Content Provision Strategies in the Presence of Peer-to-Peer Networks, with Monica Johar and Vijay Mookerjee, Forthcoming, Information Systems Research  forthcoming - Publication
Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects (2010), with Suresh Radhakrishnan and Ram C. Rao, Journal of Retailing, v86, n2, June 2010, pp. 148-58    2010 - Publication
Pricing Models for Online Advertising: CPM versus CPC (2010), with Kursad Asdemir and Varghese S. Jacob, Forthcoming, Information Systems Research   2010 - Publication
Price competition with repeat, loyal buyers. With E.T. Anderson. Quantitative Marketing and Economics. 5:4. (2007): 333-359. 2007 - Publication
On Customized Product, Standard Products and Competition. With N. Syam. Marketing Science. 25:5. (2006): 525-537. 2006 - Publication
Using basket composition data for intelligent supermarket pricing. With N. Kumar. Marketing Science. 25:2 (2006): 188-199. 2006 - Publication
On Manufacturers Complementing the Traditional Retail Channel with a Direct Online Channel. With R. Ruan. Quantitative Marketing and Economics. 4:3. (2006): 289-323. 2006 - Publication
Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs. With E. Anderson and S. Rajiv. Journal of Economic Theory. 6:1. (2004): 177-186. 2004 - Publication


Assistant Professor of Marketing
The University of Texas at Dallas [1999–Present]
Teaching Assistant
Teaching Assistant [1994–1999]
Seta Corporation, Mclean, VA [1992–1994]
University of Maryland [1990–1992]


Quality Uncertainty in Differentiated Products: Its Influence on Defensive Pricing and Informative Advertising Strategies
1998–1998 Marketing Science Conference, INSEAD, Paris, July 1998.
Competitive Dynamics of Price Promotions
2001–2001 Marketing Science Conference, Wiesbaden, Germany, July 2001.
On Customized Products, Standard Products and Competition
2005–2005 National University of Singapore,Singapore, September 2005
Advertising Budgets in Competitive EnvironmentsInvited Discussant
2004–2004 Summer Institute in Competitive Strategy (SICS), University of California at Berkeley, Berkeley, CA, July 2004
Comparative Advertising: A Double Edged Sword
1997–1997 Marketing Science Conference, Berkeley, CA, March, 1997.

Additional Information

Awards & Honors
  • Outstanding Graduate Teaching Award, School of Management, University of Texas at Dallas, 2003
  • Honorable Mention Davidson Award, 2003 (for article published in Journal of Retailing, 2001)
  • Fellow, Doctoral Consortium at Universityof Cincinnati, 1997
  • Fellowship, University of Chicago
  • Research & Teaching Assistant, University of Maryland, 1991-1992
  • National Talent Scholarship, NCERT, India, 1983-1990
Doctoral Supervision
  • Ranran Ruan (Marketing), Co-Chaired with Prof. Ram Rao, Fall 2002
  • Hasan Cavusoglu (MIS), Co-Chaired, with Prof. Rajiv Banker, Summer 2003
  • Hurrem Yilmaz (Marketing), Summer 2003
  • Kursad Asdemir (MIS), Co-Chair with Prof. Varghese Jacob, 2004
Current Doctoral Students
  • Seungwon Jeon (Marketing), Monica Johar (IS), Manish Gangwar (Marketing)


Professional Affiliations
Member of the Institute of Management Science (TIMS) and Operations Research Society of America (ORSA).