Nanda Kumar

Nanda Kumar

Professor - Management
UTD Webpage
Tags: Marketing

Professional Preparation

Ph.D. - Management Science
University of Chicago - 2000
M.S. - Computer Science
University of Maryland, MD - 1992
B.Engg - Computer Science and Technology (First Class)
University of Calcutta, India - 1990

Research Areas

Research Interests
  • Uncertainty and Competitive Strategies
  • Channels of Distribution
  • Pricing
  • Advertising
Teaching Interests
  • Marketing Management
  • Database Marketing
  • Marketing Channels
  • Pricing


Content Provision Strategies in the Presence of Peer-to-Peer Networks, with Monica Johar and Vijay Mookerjee, Forthcoming, Information Systems Research  forthcoming - Publication
Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects (2010), with Suresh Radhakrishnan and Ram C. Rao, Journal of Retailing, v86, n2, June 2010, pp. 148-58    2010 - Publication
Pricing Models for Online Advertising: CPM versus CPC (2010), with Kursad Asdemir and Varghese S. Jacob, Forthcoming, Information Systems Research   2010 - Publication
Price competition with repeat, loyal buyers. With E.T. Anderson. Quantitative Marketing and Economics. 5:4. (2007): 333-359. 2007 - Publication
On Manufacturers Complementing the Traditional Retail Channel with a Direct Online Channel. With R. Ruan. Quantitative Marketing and Economics. 4:3. (2006): 289-323. 2006 - Publication
Using basket composition data for intelligent supermarket pricing. With N. Kumar. Marketing Science. 25:2 (2006): 188-199. 2006 - Publication
On Customized Product, Standard Products and Competition. With N. Syam. Marketing Science. 25:5. (2006): 525-537. 2006 - Publication
Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs. With E. Anderson and S. Rajiv. Journal of Economic Theory. 6:1. (2004): 177-186. 2004 - Publication


Assistant Professor of Marketing
The University of Texas at Dallas [1999–Present]
Teaching Assistant
Teaching Assistant [1994–1999]
Seta Corporation, Mclean, VA [1992–1994]
University of Maryland [1990–1992]


Competitive Dynamics of Price Promotions
2001–2001 Marketing Science Conference, Wiesbaden, Germany, July 2001.
Determinants of Retail Pass-Through?
2000–2000 Marketing Science Conference, UCLA, June 2000.
On Internet and Hybrid Distribution Strategies: Implications for Global Distribution
2001–2001 International Conference on Globalization of Business and Markets, MDI, Gurgaon, India, December 2001.
Supplier of Private Label: National Brand Manufacturer or Third Party Supplier?
2000–2000 Marketing Science Conference, UCLA, June 2000.
On Strategic Pricing and Complementing the Retail Channel with a Direct Internet Channel
2002–2002 Pricing Conference , Cornell University, Ithaca, NY, September 2002.

Additional Information

Awards & Honors
  • Outstanding Graduate Teaching Award, School of Management, University of Texas at Dallas, 2003
  • Honorable Mention Davidson Award, 2003 (for article published in Journal of Retailing, 2001)
  • Fellow, Doctoral Consortium at Universityof Cincinnati, 1997
  • Fellowship, University of Chicago
  • Research & Teaching Assistant, University of Maryland, 1991-1992
  • National Talent Scholarship, NCERT, India, 1983-1990
Doctoral Supervision
  • Ranran Ruan (Marketing), Co-Chaired with Prof. Ram Rao, Fall 2002
  • Hasan Cavusoglu (MIS), Co-Chaired, with Prof. Rajiv Banker, Summer 2003
  • Hurrem Yilmaz (Marketing), Summer 2003
  • Kursad Asdemir (MIS), Co-Chair with Prof. Varghese Jacob, 2004
Current Doctoral Students
  • Seungwon Jeon (Marketing), Monica Johar (IS), Manish Gangwar (Marketing)


Professional Affiliations
Member of the Institute of Management Science (TIMS) and Operations Research Society of America (ORSA).