Ph.D. - Management Science
University of Chicago - 2000

M.S. - Computer Science
University of Maryland, MD - 1992

B.Engg - Computer Science and Technology (First Class)
University of Calcutta, India - 1990

Content Provision Strategies in the Presence of Peer-to-Peer Networks, with Monica Johar and Vijay Mookerjee, Forthcoming, Information Systems Research  forthcoming - Publication

Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects (2010), with Suresh Radhakrishnan and Ram C. Rao, Journal of Retailing, v86, n2, June 2010, pp. 148-58    2010 - Publication

Pricing Models for Online Advertising: CPM versus CPC (2010), with Kursad Asdemir and Varghese S. Jacob, Forthcoming, Information Systems Research   2010 - Publication

Price competition with repeat, loyal buyers. With E.T. Anderson. Quantitative Marketing and Economics. 5:4. (2007): 333-359. 2007 - Publication

On Customized Product, Standard Products and Competition. With N. Syam. Marketing Science. 25:5. (2006): 525-537. 2006 - Publication

Using basket composition data for intelligent supermarket pricing. With N. Kumar. Marketing Science. 25:2 (2006): 188-199. 2006 - Publication

On Manufacturers Complementing the Traditional Retail Channel with a Direct Online Channel. With R. Ruan. Quantitative Marketing and Economics. 4:3. (2006): 289-323. 2006 - Publication

Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs. With E. Anderson and S. Rajiv. Journal of Economic Theory. 6:1. (2004): 177-186. 2004 - Publication

Assistant Professor of Marketing
The University of Texas at Dallas [1999–Present]

Teaching Assistant
Teaching Assistant [1994–1999]

Consultant
Seta Corporation, Mclean, VA [1992–1994]

Instructor
University of Maryland [1990–1992]

Using the Compensation Scheme to Signal the Ease of a Task

2004–2004 Invited Discussant, Quantitative Marketing and Economics (QME), Harvard University, Boston, MA, November 2004

On Internet and Hybrid Distribution Strategies: Implications for Global Distribution

2001–2001 International Conference on Globalization of Business and Markets, MDI, Gurgaon, India, December 2001.

Advertising Trade Promotions: The Complementary Roles of 'Pull' and 'Push' Strategies

1998–1998 Marketing Science Conference, INSEAD, Paris, July 1998.

Price Promotions as Mixed Strategy Equilibria of Static Games?: An Empirical Test and Some Modeling Implications

1999–1999 Marketing Science Conference, Syracuse University, May 1999.

On Strategic Pricing and Complementing the Retail Channel with a Direct Internet Channel

2002–2002 Pricing Conference , Cornell University, Ithaca, NY, September 2002.

Awards & Honors

• Outstanding Graduate Teaching Award, School of Management, University of Texas at Dallas, 2003
• Honorable Mention Davidson Award, 2003 (for article published in Journal of Retailing, 2001)
• Fellow, Doctoral Consortium at Universityof Cincinnati, 1997
• Fellowship, University of Chicago
• Research & Teaching Assistant, University of Maryland, 1991-1992
• National Talent Scholarship, NCERT, India, 1983-1990

Doctoral Supervision

• Ranran Ruan (Marketing), Co-Chaired with Prof. Ram Rao, Fall 2002
• Hasan Cavusoglu (MIS), Co-Chaired, with Prof. Rajiv Banker, Summer 2003
• Hurrem Yilmaz (Marketing), Summer 2003
• Kursad Asdemir (MIS), Co-Chair with Prof. Varghese Jacob, 2004

Current Doctoral Students

• Seungwon Jeon (Marketing), Monica Johar (IS), Manish Gangwar (Marketing)

Professional Affiliations

Member of the Institute of Management Science (TIMS) and Operations Research Society of America (ORSA).