Larry Norton

Clinical Professor - Executive Education
Tags: Organizational Behavior

Professional Preparation

PhD - I/O & Social Psychology
Texas Tech University - 1986
MS - Counseling Psychology
California State University - 1981
BS - Psychology
Western Oregon University - 1978

Research Areas

Organizational Assessment
Methods and practices used to diagnose and assess organizational effectiveness
Executive Coaching
Methods and approaches used to enable effective coaching outcomes
Leadership Assessment
Integrated executive leadership assessment instrument use and effectiveness. Focus on physicians in academic healthcare settings
Artificial intelligence applications in organization behavior and management
Understanding the methods, models, and uses of AI applications in organizations.


The business of consulting psychology: Lessons from the field  2020 - Peer-reviewed
The strategic design and management of psychology-based consulting firms.  2020 - Guest Editor
Individual performance management: Time for a change.  2016 - Invited Article
Flexible leadership: An integrative perspective.  2010 - Peer-reviewed
A test of participation theory in a work-design field setting:  Degree of participation and comparison site contrasts.  1989 - Peer-reviewed
Cognitive components of social anxiety: An investigation of the integration of self-presentation theory and self-efficacy theory.  1988 - Peer-reviewed
Self-efficacy expectancy, outcome expectancy, and outcome value: Relative effects on behavioral intentions.  1986 - Peer-reviewed


Use of the foursquare framework to improve executive and leadership coaching outcomes
2020/01 Research study with James Honeycutt and Rob Hicks to validate use of Hicks' Foursquare Framework for use in leadership coaching. 
Artificial Intelligence: Research and Application in Consulting Psychology
2021/10–2022/08 Invited wisdom paper under development for publication in Consulting Psychology Journal: Practice and Research in 2022


Organizational Diagnosis: Evidence-based Practice.
2021/08–2021/08 American Psychological Association Annual Conference
Artificial Intelligence in Consulting Psychology.
2021/08–2021/08 American Psychological Association Annual Conference, Presidential Address, Society of Consulting Psychology 
Organizational Diagnosis: Evidence-based Practice.
2021/05–2021/05 New York State Psychological Association Annual Conference
Building a Business in Consulting and Applied Psychology: Realities, Insights, and Lessons Learned
2020/02–2020/02 Keynote panel presentation, Society of Consulting Psychology 2020 annual conference, Philadelphia, PA 
Psychological Assessment for Selection & Development of Leaders: Tool-sharpening for Consulting Psychologists.
2019/02–2019/02 Society of Consulting Psychology 2019 annual conference, Ft. Worth, TX. Full 1-day knowledge & skill building workshop for consulting psychologists. 


President, Society of Consulting Psychology
Elected President of the Society of Consulting Psychology, Division 13 of the American Psychological Association, 2021-2022
Research Domain Lead, Society of Consulting Psychology
Elected board member and research domain leader, Society of Consulting Psychology, Division 13 of the American Psychological Association, 2018-2021
Associate Editor
Associate Editor, Consulting Psychology Journal: Practice & Research, Peer-reviewed publication of the American Psychological Association, 2014-2020


Founder & Principal, GeNovo Consulting, LLC. A firm specializing in organizational development, leadership and talent management consulting