Larry Norton

Clinical Professor - Executive Education
Tags: Organizational Behavior AI in Consulting AI Ethics Leadership Assessment Change Management

Professional Preparation

PhD - I/O & Social Psychology
Texas Tech University - 1986
MS - Counseling Psychology
California State University - 1981
BS - Psychology
Western Oregon University - 1978

Research Areas

Organizational Assessment
Methods and practices used to diagnose and assess organizational effectiveness
Executive Coaching
Methods and approaches used to enable effective coaching outcomes
Leadership Assessment
Integrated executive leadership assessment instrument use and effectiveness. Focus on physicians in academic healthcare settings
Artificial intelligence applications in organization behavior and management
Understanding the methods, models, and uses of AI applications in organizations.


Using Artificial Intelligence in Consulting Psychology. 2024 - Peer-reviewed
The business of consulting psychology: Lessons from the field  2020 - Peer-reviewed
The strategic design and management of psychology-based consulting firms.  2020 - Guest Editor
Individual performance management: Time for a change.  2016 - Invited Article
Flexible leadership: An integrative perspective.  2010 - Peer-reviewed
A test of participation theory in a work-design field setting:  Degree of participation and comparison site contrasts.  1989 - Peer-reviewed
Cognitive components of social anxiety: An investigation of the integration of self-presentation theory and self-efficacy theory.  1988 - Peer-reviewed
Self-efficacy expectancy, outcome expectancy, and outcome value: Relative effects on behavioral intentions.  1986 - Peer-reviewed


Fellow - American Psychological Association [2023]


Usage and Perceived Ethicality of Artificial Intelligence among Managers and Organizational Consultants
Empirical research study launched December 2023. Currently underway.
Use of the foursquare framework to improve executive and leadership coaching outcomes
2020/01 Research study with James Honeycutt and Rob Hicks to validate use of Hicks' Foursquare Framework for use in leadership coaching. 
How organizational consultants can help organizations make ethical artificial intelligence decisions.
2024/01–2024/05 Invited paper under development for publication in Consulting Psychology Journal: Practice and Research special issue on artificial intelligence ethics


Expert forum series on artificial intelligence (AI) in organizational behavior, development, and consulting
2024/01–2024/01 Expert Forum three-part series on artificial intelligence delivered publicly through UTD Executive Education  
AI in Consulting Psychology: Cautions and Opportunities
2024/02–2024/02 Society of Consulting Psychology Annual Conference. Half-day workshop
Advancing Leadership Development in Healthcare: Where are We and Where are We Going
2022/08–2022/08 Academy of Management Annual Conference 
Artificial Intelligence in Consulting Psychology: Where are We and Where to Go From Here?
2023/02–2023/02 Society of Consulting Psychology (APA, Div. 13)
Ethical Considerations in Consulting with Healthcare Providers Developing Artificial Intelligence Solutions
2023/08–2023/08 American Psychological Association Annual Conference

Additional Information

Artificial Intelligence: Implications for Business Strategy
6-week certificate course on artificial intelligence and business strategy from Massachusetts Institute of Technology (MIT). Completed Feb. 2024


President, Society of Consulting Psychology
Elected President of the Society of Consulting Psychology, Division 13 of the American Psychological Association, 2021-2022
Research Domain Lead, Society of Consulting Psychology
Elected board member and research domain leader, Society of Consulting Psychology, Division 13 of the American Psychological Association, 2018-2021
Associate Editor
Associate Editor, Consulting Psychology Journal: Practice & Research, Peer-reviewed publication of the American Psychological Association, 2014-2020


Founder & Principal, GeNovo Consulting, LLC. A firm specializing in organizational development, leadership and talent management consulting