Julie Haworth

Clinical Assistant Professor - Management
Tags: Marketing

Professional Preparation

University of Texas, Austin - 1989
B.A - Journalism/Public Relations
Southern Methodist University - 1985

Additional Information

8/00 to Present University of Texas at Arlington, Arlington, TX, Part-Time Lecturer
  • Teaching "Product Planning and Management" and "Principles of Marketing" courses
  • Utilizing a "hands-on" approach to marketing education by emphasizing relevant and stimulating in-class exercises
3/99 to Present Collin County Community College, Plano TX, Continuing Education Instructor
  • Wrote and am teaching Product Marketing Management
  • Taught students how to bring an idea to market or improve an existing business with proper forecasting, naming, trademarking and advertising plans
3/95 - 3/98 Mary Kay Inc., Dallas, TX, Global Color Cosmetics Product Manager
  • Strategy Manager for $3 50MM Color Cosmetics Business; Responsible for managing development, production, forecasting, Promotion, advertising and inventory management of over 200 retail Skus, Managed roughly 3 major promotions/launches annually
  • Strategy leader for annual update of MK Color Cosmetics 5-Year Strategic Plan, Built intranet website strategy presentation
  • Managed largest Color Cosmetic Launch in MK History, Launch received corporate and industry recognition
  • Developed and managed various teams, Star Project Team (tracked 60+ new products bi-weekly) and MK Makeup Artist Team
10/91 - 3/95 Maybelline, Inc. Memphis, TN, Marketing Manager
  • Business Manager of Mascara, Eye Shadow and Shades of You Products, Responsible for overseeing research, development, Packaging, advertising, promotion, pricing for and forecasting of Existing and new products
  • Introduced new and relaunched products with original television, print and consumer promotions
  • Conducted in-depth promotional/financial analyses of Nielsen scanner data which became the model for other Maybelline promotional analyses
  • Developed and presented annual Marketing Plan recommendations
  • Recommended and implemented major improvements to product retail section
  • Actively participated as Trade Marketing representative
  • Developed new product concept that lead to corporate-wide launches and gained considerable nationwide store space
6/89 - 10/91 Procter & Gamble Co., Cincinnati, OH, Assistant Brand Manager
  • Managed Folgers National Accounts (Mass Merchandise/Club/Dmg/Convenience) Business
  • Managed Folgers Print Advertising
  • Managed Folgers Promotional and Advertising Budget
  • Designed and implemented FY 89/90 Promotional Plans
6/85 - 8/87 Resistol Hats, Garland, TX, Advertising and Promotions Director
  • Managed consumer and trade advertising program for Resistol, Dobbs and London Fog hat brands
  • Developed POPAI award-winning in-store display
  • Developed seasonal catalogs and price lists
  • Led plant team in executing Employee Appreciation Week

American Marketing Association