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Jeff Price

Jeff Price

Associate Professor — Game Development and Virtual Reality
 
+1 (972) 883-7583
ATEC 3.903
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Professional Preparation

MFA - Multimedia, Animation and Graphic Design
Virginia Commonwealth University - 1999
BFA - Graphic Design
University of Oklahoma - 1990

Research Areas

Virtual and Augmented Reality
Industrial Training, Education, UI/UX, VR History
Game Design
Level Design, Game History
3d Modeling
Photogrammetry, Texturing
Animation
Motion Capture, Animation History
Graphic Design
Corporate Branding, Typography, Graphic Design History

Publications

Building a University Digital Twin 2024 - publications
Virtual Re-Creation in Augmented Reality for Artistic Expression and Exhibition 2024 - publications
Global Corporate Identity 2003 - International
Design Educators’ National Exhibition Catalog 2003 - National
Design Educators’ National Exhibition Catalog 2002 - National
Design Educators’ National Exhibition Catalog  2000 - National

Awards

GRAPHEX GOLD AWARD - 53rd Graphex Awards [2022]
SILVER AWARD - Communicator Awards [2022]
GRAPHEX GOLD AWARD - 51st Graphex Awards [2020]
SILVER AWARD - 21st Annual Communicator Awards [2015]
Gaylord Chair of Distinguished Teaching Award - Oklahoma Christian University [2014]
GOLD AWARD - OKC Ad Club Addy Awards [2007]
GOLD AWARD - MarCom Awards [2007]
GOLD AWARD - MarCom Awards [2007]
WINNER AWARD - AEGIS Video and Film Production Awards [2007]
MERIT AWARD - AEGIS Video and Film Production Awards [2007]

Appointments

Associate Professor, Game Design and Virtual Reality
University of Texas at Dallas [2022–Present]
Chair + Tenured Professor, Gaming and Animation
Oklahoma City University [2019–2022]
Chair + Tenured Professor, Gaming and Animation
Oklahoma Christian University [2009–2019]
Visiting Professor - Game Design
Sam Houston State University [2008–2009]
Tenured Professor - Graphic Design
Anderson University [2007–2008]
Tenured Professor - Interactive Media / 3d Animation
Oklahoma State University [1999–2007]
Owner - Creative Director
Price Creative Group / The Whitlock Group [1996–1999]
Assistant Professor - Interactive Media
Virginia Commonwealth University [1993–1999]
Graduate Teaching Assistant
Virginia Commonwealth University [1991–1993]

Presentations

"Video Game Design and Esports"
2022/05 Talk at the Oklahoma Innovation District
"Video Game Design and Esports"
2022/03 Two lectures to elementary and middle school students in Poteau Oklahoma about Esports and Video Game Design for Kiamichi Tech.
"VR & eSports"
2020/02 Lecture for Oklahoma Venture Forum
"Virtual Reality Today"
2019/08  Presented lecture about developing VR for the Dead Center Film Festival
"Game Design and Animation"
2017/05 Presented lecture about game design to the OKC School of Math and Science

Additional Information

Professional Memberships
  • ACM Siggraph, 2007 – current
  • National Art Education Association, 2019 – current
  • Art Director's Club of Tulsa - 2006 - current
  • National Association of Collegiate Esports - 2019-2022
  • Oklahoma Association of Collegiate Esports - 2019 - Present
  • National Association of Esports Coaches and Directors - 2019 - Present

News Articles

Class in Motion: OC's Visualization Lab isn't all fun and games
Class in Motion: OC's Visualization Lab isn't all fun and games The Oklahoman
Local grant to fund high-tech ways of looking at the world
Local grant to fund high-tech ways of looking at the world The Oklahoman
Great State: Professor of Gaming
Great State: Professor of Gaming KFOR Channel 4 News OKC
Unreal: Up Next in Gaming
Unreal: Up Next in Gaming Oklahoma Contemporary Arts Museum Social Media
The Rise of Esports
The Rise of Esports Oklahoma Magazine

Funding

FAA and University of Texas at Dallas VAST VR Lab Collaborate on Pioneering Extended Reality (XR) Research for Aerospace Maintenance
5,000,000 - Federal Aviation Administration [2024/09–2029/12]
The University of Texas at Dallas (UTD) and the Federal Aviation Administration (FAA) are embarking on a groundbreaking research initiative focused on the application of Extended Reality (XR) technologies—such as virtual reality (VR), augmented reality (AR), and mixed reality (MR)—to revolutionize aerospace maintenance and training. The FAA has awarded UTD’s Virtual Reality, Augmented Reality, and Simulation Technology (VAST) Lab a $5 million contract to explore how immersive technologies can enhance the safety, efficiency, and training practices in the aerospace industry. In collaboration with the FAA’s Civil Aerospace Medical Institute (CAMI), this project will involve cutting-edge research on the application of XR technologies within the National Airspace System (NAS). The research will address critical human factors that impact maintenance workflows, including training effectiveness, human performance, and operational safety. The goal is to integrate XR into the training and operational procedures of aerospace maintenance to reduce costs, increase efficiency, and improve safety standards across the industry.