Ram Rao

M.S. - Engineering Systems
University of California, Los Angeles - 2018

M.E. - Mechanical Engineering
Indian Institute of Science, Bangalore, India - 2018

B.E. - Mechanical Engineering
College of Engineering, Guindy Chennai, India - 2018

Ph.D. - Industrial Administration
Carnegie-Mellon University - 1977

Norris Bruce, B.P.S. Murthi and RAM C. RAO “A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement”, Journal of Marketing Research, to appear 2017 - Publication

Upender Subramanian and RAM C. RAO “Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites,” Management Science, 62(12), 2016 (December), 3555-75    2016 - Publication

Manish Gangwar, Nanda Kumar and and RAM C. RAO “Consumer Stockpiling and Competitive Promotional Strategies,”Marketing Science, 33(1), 2014  94-113 2014 - Publication

B.P.S. Murthi and RAM C. RAO "Price Awareness and Consumers' Use of Deals in Brand Choice," Journal of Retailing88 (1), 2012 (March), 34-46. Honorable Mention, 2014 Davidson Award 2012 - Publication

RAM C. RAO “Package size and competition," Marketing Science, 31(1), 2012 (January-February), 52–54. 2012 - Publication

Erin Steffes, B.P.S. Murthi and RAM C. RAO "Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry," Journal of Financial Services Marketing. 16 (2), 2011 (September), 90-100 2011 - Publication

Nanda Kumar, Suresh Radhakrishnan and RAM C. RAO “Private Label Vendor Selection in a Supply Chain:  Quality and Clientele Effects,” Journal of Retailing, 86 (2), 2010 (June), 148-58 2010 - Publication

Kutsal Dogan, Ernan Haruvy and RAM C. RAO “Who Should Practice Price Discrimination Using Rebates in an Asymmetric Duopoly,” Quantitative Marketing and Economics. 8, 2010 (January), 61-90 2010 - Publication

PERSONAL STATEMENT

Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008.   Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks.   He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network.   Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers

Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers. 

Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers

Daily deal websites, such as Groupon and LivingSocial, have emerged as a popular way for small local merchants to conduct online promotions, but unlike other online and offline discount sources, they continually track and display the number of deals sold. 

Dr. Upender Subramanian, assistant professor of marketing, and Dr. Ram C. Rao, Founders Professor, developed a theoretical model that considers the strategic interaction between a daily deal website, a merchant and consumers.