Larry Norton

Professional Preparation

PhD - I-O & Social Psychology
Texas Tech University - 1986

MS - Counseling Psychology
California State University - 1981

BS - Psychology
Western Oregon University - 1978

Research Areas

Organizational Assessment

Methods and practices used to diagnose and assess organizational effectiveness

Executive Coaching

Methods and approaches used to enable effective coaching outcomes

Leadership Assessment

Integrated executive leadership assessment instrument use and effectiveness. Focus on physicians in academic healthcare settings

Artificial intelligence applications in organization behavior and management

Understanding the methods, models, and uses of AI applications in organizations.

Publications

Ethical concerns about, and intentions to use, artificial intelligence among managers and organizational consultants 2026 - Edited Book Chapter

AI in the future world of work: Three scenarios 2026 - Edited Book Chapter

Artificial Intelligence and Organizational Strategy: Ethical and Governance Implications. 2025 - Peer-reviewed

Using Artificial Intelligence in Consulting Psychology. 2024 - Peer-reviewed

The business of consulting psychology: Lessons from the field 2020 - Peer-reviewed

The strategic design and management of psychology-based consulting firms. 2020 - Guest Editor

Individual performance management: Time for a change. 2016 - Invited Article

Flexible leadership: An integrative perspective. 2010 - Peer-reviewed

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Awards

Fellow - American Psychological Association [2023]

Projects

A Framework for Avoiding Harm and Promoting Positive and Organizational-Goal-Aligned AI

Edited book chapter under development

Presentations

Real-world Application of Artificial Intelligence in Business Organizations

2025/08–2025/08 Presentation at the American Psychological Association Annual Conference, Denver, CO, United States, 2025

Why Industry Matters In Coaching and Consulting. (FLASH session)

2025/08–2025/08 Presentation at the American Psychological Association Annual Conference, Denver, CO, United States, 2025

Ethics matters in AI consultation and product development

2024/04–2024/04 [IGNITE session]. Society for Industrial and Organizational Psychology Annual Conference, Chicago, IL, United States. 2024

Artificial Intelligence (AI) Coaching: Opportunities, Uses, and Perils

2024/04–2024/04 Society for Industrial and Organizational Psychology Annual Conference. Chicago, IL, United States. 2024

Increasing the Artificial Intelligence "Haves" Through Organizational Consultation

2024/08–2024/08 Presentation at the American Psychological Association annual conference, Seattle, WA. 2024

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Additional Information

Artificial Intelligence: Implications for Business Strategy

6-week certificate course on artificial intelligence and business strategy from Massachusetts Institute of Technology (MIT). Completed Feb. 2024

Activities

President, Society of Consulting Psychology

Elected President of the Society of Consulting Psychology, Division 13 of the American Psychological Association, 2021-2022

Research Domain Lead, Society of Consulting Psychology

Elected board member and research domain leader, Society of Consulting Psychology, Division 13 of the American Psychological Association, 2018-2021

Associate Editor

Associate Editor, Consulting Psychology Journal: Practice & Research, Peer-reviewed publication of the American Psychological Association, 2014-2020

Affiliations

Principal

2008/05
Founder & Principal, GeNovo Consulting, LLC. A firm specializing in organizational development, leadership and talent management consulting