Gonca Soysal

Assistant Professor - Management
gxs089000@utdallas.edu
972-883-5921
SOM13324

Professional Preparation

Ph. D. - Marketing
Kellogg School of Management, Northwestern University - 2008
M.S. - Marketing
Kellogg School of Management, Northwestern University - 2004
M.E. - Industrial and Systems Engineering
University of Florida - 1997
B.S. - Industrial Engineering
Middle East Technical University - 1995

Research Areas

Research Interests
  • Dynamics in consumer and firm behavior
  • Retailing (Pricing, assortment, seasonal goods, availability, product returns)
  • Distribution channels (Consumer behavior across multiple channels, channel positioning)
TEACHING INTERESTS

Marketing Research, Marketing Management, Retailing, Distribution and Channel Management, CRM

Additional Information

HONORS & ACHIEVEMENTS
  • Graduate Fellowship, Northwestern University, (2002-Present), Univ. of Florida (1995-1997)
  • University of Florida, College of Engineering Outstanding Service and Academic Achievement Award, 1997. International Student Academic Achievement Award, 1996, 1997
  • Turkish Scientific and Technical Research Council (TUBiT AK)-NA TO Graduate Fellowship, June 1995 (in the amount of $35,000, awarded only to one student in the country in the specific field)
  • Vaksa Sabanci Foundation scholarship during BS program
  • Named 80th among 1.3 Million entrants in the University Entrance Examination, Turkey, 1991
  • Ranked first in TDBiTAK National High School Research Projects Contest, Turkey, 1990

News Articles

Study Examines Outlets' Effect on Spending in Retailers' Other Stores
As the fastest-growing segment of the retail industry, outlet stores generated $22.4 billion in retail sales in 2010.

More customers are turning to this lower-quality, lower-price channel, and one UT Dallas researcher wanted to know how shopping at outlet stores influences customer behavior at retail stores.

Dr. Gonca Soysal, an assistant professor of marketing in the Naveen Jindal School of Management, investigated how adoption of a retailer’s factory outlet channel affected customers’ spending in the retailer’s traditional retail store channel.
Study Examines Outlets' Effect on Spending in Retailers' Other Stores
As the fastest-growing segment of the retail industry, outlet stores generated $22.4 billion in retail sales in 2010.

More customers are turning to this lower-quality, lower-price channel, and one UT Dallas researcher wanted to know how shopping at outlet stores influences customer behavior at retail stores.

Dr. Gonca Soysal, an assistant professor of marketing in the Naveen Jindal School of Management, investigated how adoption of a retailer’s factory outlet channel affected customers’ spending in the retailer’s traditional retail store channel.