Ph.D. - Marketing
University of Texas at Austin - 2001
B.A. - International BUsiness
University of International Business and Economics, China - 1995
Marketing knowledge management in innovations
Imiovation and emerging technology Adoption
lnterfirm leaming and knowledge transfer
Relationship management in intemational setting
Linking Boundary Spanners' Capability with a Firm's Relational Capital - A Cross-Cultural Study of Buyer-Supplier Relationship. With C. Zhang and J. Henke.? Academy of International Business (AIB) Conference Proceedings. ?Milan, Italy: 2008. 2008 - Publication
The role of strategic flexibility on knowledge exploitation and exploration. With K. Zhou. AMA Winter Marketing Educators' Conference Proceedings. 2008. 2008 - Publication
The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation. With S. Chakravarty and E. Haruvy. Global Business and Economics Review. 9:2/3. (2007): 151-169. 2007 - Publication
The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model. With G. A. Zsidisin and A. Ross. IEEE Transactions on Engineering Management. 54:3, (2007): 576-587. 2007 - Publication
Overcoming Export Manufacturer's Dilemma in International Expansion. With R. Sinkovics, S.T. Cavusgil and A.S. Roath. Journal of International Business Studies. 38. (2007): 283-302. 2007 - Publication
The Role of Strategic Flexibility on Knowledge Exploitation and Exploration. With K. Zhou. INFORMS/Marketing Science Institute Conference. Singapore: 2007. 2007 - Publication
The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View. With S. Yeniyurt, D. Kim and S. T. Cavusgil. Industrial Marketing Management. 35:4. (2006): 493-504. 2006 - Publication
Organizational Learning, Commitment, and Joint Value Creation in Interfirm Relationships. With S. T. Cavusgil. Journal of Business Research. 59:1. (2006): 81-89. 2006 - Publication
Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors. With Y. Lee. Marketing Theory. 5:1. (2005): 7-31. 2005 - Publication
Organizational Capabilities and Firm Survival Strategy in New Product Alliance. With R. Calantone. INFORMS/Marketing Science Institute Conference. Rotterdam, The Netherlands: 2004. 2004 - Publication
Visiting Assistant Professor
University of Texas at Dallas [2005–Present]
Michigan State University [2001–2005]
Teaching and Research Assistant
University of Texas at Austin [1997–2001]
Detenninants of Firms' Propensity of E-Enabled Communication Adoption
2002–2002 Wu, Fang and Yikuan Lee (2002), , 2002 IEEE International Engineering Management Conference Proceedings.
Selfish or Unselfish? Examining the Incentive Structure in Open Source Development
2003–2003 Haruvy, Eman, Fang Wu and Sujoy Chakravarty (2003), 2003 Informs/Marketing Science Institute Conference Proceedings, Maryland.
Organizational Capabilities and Finn Survival Strategy in New Product Alliance
2004–2004 Wu, Fang and Roger Calantone (2004), 2004 Informs/Marketing Science Institute Conference Proceedings.
Determinants of E-Communication Adoption: The Intemal Push versus Extemal Pull Factors
2003–2003 Wu, Fang and Yikuan Lee (2003), 2003 Academy of Management Meeting Proceedings.
Bringing 'e' to Corporate America: An Analysis of e-Business Adoption and its impact on Firm Performance
2001–2001 Wu, Fang, Vijay Mahajan and Sridhar Balasubramanian (2001), Marketing Science Institute Conkrence on B2B ECornmerce.
Member of the American Marketing Association
Member of INFORMS
Dr. Vijay Mahajan Dr. S. Tamer Cavusgil
John P. Harbin Centermial Chair in Business John W. Byington Endowed Chair in Global Marketing
Department of Marketing Department of Marketing and Supply Chain Management
McCombs School of Business Michigan State University
University of Texas at Austin East Lansing, Ml 48824
Austin TX 78712 Tel: (517) 432-4320
Tel: (512) 471-0840 Fax: (517) 432-4322
Fax: (512) 471-1034 E-mail: firstname.lastname@example.org
Dr. Ashutosh Prasad
School of Management
University of Texas at Dallas
Richardson, TX 75083-0688
Tel: (972) 883-2027
Fax: (972) 883-6727
Honors and Awards
2003 "Outstanding Paper Award for Excellence" in 2003 Global Conference on Business and Economics, London. Awarded by Association for Business and Economics Research.
2002 A Commendation Letter for "Teaching Excellence" in Marketing Strategy, a capstone undergraduate class, from the department.
2002 Faculty Representative at Haring Symposium, Indiana University at Bloomington.
2000 AMA-Sheth Doctoral Consortium Fellow, University of Western Ontario at London, CA.
2000-2001 Dissertation Support from the Eugene and Dora Bonham Fund, University of Texas at Austin
2000-2001 Research Grant from Center for Customer Insight (CCI), McCombs School of Business, University of Texas at Austin.
2000 Summer Tuition Fellowship, University of Texas at Austin
1999 Graduate School of Business Dean’s Fellowship
1997 Cooper Fellowship, University of Texas at Austin
1997 Preemptive Fellowship, University of Texas at Austin
1991-1995 UIBE Academic Excellence Award