Fang Wu

Clinical Professor - Management
fangwu@utdallas.edu
972-883-4740
SOM13312
Fang Wu's Webpage
Tags: Marketing

Professional Preparation

Ph.D. - Marketing
University of Texas at Austin - 2001
B.A. - International BUsiness
University of International Business and Economics, China - 1995

Research Areas

Research Interests
  • Marketing knowledge management in innovations
  • Imiovation and emerging technology Adoption
  • lnterfirm leaming and knowledge transfer
  • Relationship management in intemational setting

Publications

Linking Boundary Spanners' Capability with a Firm's Relational Capital - A Cross-Cultural Study of Buyer-Supplier Relationship. With C. Zhang and J. Henke.? Academy of International Business (AIB) Conference Proceedings. ?Milan, Italy: 2008. 2008 - Publication
The role of strategic flexibility on knowledge exploitation and exploration. With K. Zhou. AMA Winter Marketing Educators' Conference Proceedings. 2008. 2008 - Publication
The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation. With S. Chakravarty and E. Haruvy. Global Business and Economics Review. 9:2/3. (2007): 151-169. 2007 - Publication
The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model. With G. A. Zsidisin and A. Ross. IEEE Transactions on Engineering Management. 54:3, (2007): 576-587. 2007 - Publication
Overcoming Export Manufacturer's Dilemma in International Expansion. With R. Sinkovics, S.T. Cavusgil and A.S. Roath. Journal of International Business Studies. 38. (2007): 283-302. 2007 - Publication
The Role of Strategic Flexibility on Knowledge Exploitation and Exploration. With K. Zhou. INFORMS/Marketing Science Institute Conference. Singapore: 2007. 2007 - Publication
The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View. With S. Yeniyurt, D. Kim and S. T. Cavusgil. Industrial Marketing Management. 35:4. (2006): 493-504. 2006 - Publication
Organizational Learning, Commitment, and Joint Value Creation in Interfirm Relationships. With S. T. Cavusgil. Journal of Business Research. 59:1. (2006): 81-89. 2006 - Publication
Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors. With Y. Lee. Marketing Theory. 5:1. (2005): 7-31. 2005 - Publication
Organizational Capabilities and Firm Survival Strategy in New Product Alliance. With R. Calantone. INFORMS/Marketing Science Institute Conference. Rotterdam, The Netherlands: 2004. 2004 - Publication

Appointments

Visiting Assistant Professor
University of Texas at Dallas [2005–Present]
Asssitant Professor
Michigan State University [2001–2005]
Teaching and Research Assistant
University of Texas at Austin [1997–2001]

Projects

Manipulating Prize Variability in Under-The-Cap Promotions
2003–2003 Haruvy, Eman, Ido Irev and Fang Wu (2003), 2003 AMA Winter Marketing Educators' Conference Proceedings, Orlando.
The Role of Strategic Flexibility on Knowledge Exploitation and Exploration
2007–2007 Zhou, Kevin and Fang Wu (2007) 2007 Informs/Marketing Science Institute Conjerence Proceedings.
Manipulating Prize Variability in Under-The-Cap Promotions
2003–2003 Haruvy, Eman, Ido Irev and Fang Wu (2003), 2003 AMA Winter Marketing Educators' Conference Proceedings, Orlando.
Incentives for Open Source Development
2004–2004 Haruvy, Eman, Fang Wu and Suj oy Chakravarty (2004), 2004 AMA Winter Marketing Educators ' Conference Proceedings.
Detenninants of Firms' Propensity of E-Enabled Communication Adoption
2002–2002 Wu, Fang and Yikuan Lee (2002), , 2002 IEEE International Engineering Management Conference Proceedings.

Additional Information

Services
  • Ad Hoc Reviewer for Marketing Theory, 2007.
  • Ad Hoc Reviewer for Journal of International Business Studies, 2005, 2006
  • Ad Hoc Reviewer for International Marketing Review, 2003.
  • Referee for Academy of International Business (AIB) Conference, 2006.
  • Referee for American Marketing Association Winter Educator Conference 2003, 2004, 2005.
  • Referee for Academy of Marketing Science Conference, 2005.
  • Referee for Decision Science Institute Annual Conference, 2002.
  • Referee for 33rd European Marketing Academy Conference (EMAC), 2004.
  • Doctoral Dissertation Committee: Daekwan Kim, Committee Member, Graduated 2003, Michigan State University.
  • Helped mentor several doctoral candidates in their dissertation and research projects.
  • Honor Thesis Supervisions: Julie Coon and Michael Grindem.
  • Undergraduate academic advisor, Michigan State University, 2001 -present.
  • Curriculum Development for MBA elective, Michigan State University, 2002.
  • Participated in redefining the MBA marketing concentration, Michigan State University 2002- 2003.