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Fang Wu

Fang Wu

Clinical Professor - Management

Professional Preparation

Ph.D. - Marketing
University of Texas at Austin - 2001
B.A. - International BUsiness
University of International Business and Economics, China - 1995

Research Areas

Research Interests
  • Marketing knowledge management in innovations
  • Imiovation and emerging technology Adoption
  • lnterfirm leaming and knowledge transfer
  • Relationship management in intemational setting


Linking Boundary Spanners' Capability with a Firm's Relational Capital - A Cross-Cultural Study of Buyer-Supplier Relationship. With C. Zhang and J. Henke.? Academy of International Business (AIB) Conference Proceedings. ?Milan, Italy: 2008. 2008 - Publication
The role of strategic flexibility on knowledge exploitation and exploration. With K. Zhou. AMA Winter Marketing Educators' Conference Proceedings. 2008. 2008 - Publication
The Role of Strategic Flexibility on Knowledge Exploitation and Exploration. With K. Zhou. INFORMS/Marketing Science Institute Conference. Singapore: 2007. 2007 - Publication
The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation. With S. Chakravarty and E. Haruvy. Global Business and Economics Review. 9:2/3. (2007): 151-169. 2007 - Publication
The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model. With G. A. Zsidisin and A. Ross. IEEE Transactions on Engineering Management. 54:3, (2007): 576-587. 2007 - Publication
Overcoming Export Manufacturer's Dilemma in International Expansion. With R. Sinkovics, S.T. Cavusgil and A.S. Roath. Journal of International Business Studies. 38. (2007): 283-302. 2007 - Publication
The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View. With S. Yeniyurt, D. Kim and S. T. Cavusgil. Industrial Marketing Management. 35:4. (2006): 493-504. 2006 - Publication
Organizational Learning, Commitment, and Joint Value Creation in Interfirm Relationships. With S. T. Cavusgil. Journal of Business Research. 59:1. (2006): 81-89. 2006 - Publication


Visiting Assistant Professor
University of Texas at Dallas [2005–Present]
Asssitant Professor
Michigan State University [2001–2005]
Teaching and Research Assistant
University of Texas at Austin [1997–2001]


Organizational Capabilities and Finn Survival Strategy in New Product Alliance
2004–2004 Wu, Fang and Roger Calantone (2004), 2004 Informs/Marketing Science Institute Conference Proceedings.
Manipulating Prize Variability in Under-The-Cap Promotions
2003–2003 Haruvy, Eman, Ido Irev and Fang Wu (2003), 2003 AMA Winter Marketing Educators' Conference Proceedings, Orlando.
Building Partner Reciprocity: the Key to Alliance Success
2003–2003 Wu, Fang and S. Tamer Cavusgil (2003), 2003 AMA Winter Marketing Educators' Conference Proceedings, Orlando.
Determinants of E-Communication Adoption: The Intemal Push versus Extemal Pull Factors
2003–2003 Wu, Fang and Yikuan Lee (2003), 2003 Academy of Management Meeting Proceedings.
Incentives for Open Source Development
2004–2004 Haruvy, Eman, Fang Wu and Suj oy Chakravarty (2004), 2004 AMA Winter Marketing Educators ' Conference Proceedings.

Additional Information

Honors and Awards
  • 2003 "Outstanding Paper Award for Excellence" in 2003 Global Conference on Business and Economics, London. Awarded by Association for Business and Economics Research.
  • 2002 A Commendation Letter for "Teaching Excellence" in Marketing Strategy, a capstone undergraduate class, from the department.
  • 2002 Faculty Representative at Haring Symposium, Indiana University at Bloomington.
  • 2000 AMA-Sheth Doctoral Consortium Fellow, University of Western Ontario at London, CA.
  • 2000-2001 Dissertation Support from the Eugene and Dora Bonham Fund, University of Texas at Austin
  • 2000-2001 Research Grant from Center for Customer Insight (CCI), McCombs School of Business, University of Texas at Austin.
  • 2000 Summer Tuition Fellowship, University of Texas at Austin
  • 1999 Graduate School of Business Dean’s Fellowship
  • 1997 Cooper Fellowship, University of Texas at Austin
  • 1997 Preemptive Fellowship, University of Texas at Austin
  • 1991-1995 UIBE Academic Excellence Award
  • Ad Hoc Reviewer for Marketing Theory, 2007.
  • Ad Hoc Reviewer for Journal of International Business Studies, 2005, 2006
  • Ad Hoc Reviewer for International Marketing Review, 2003.
  • Referee for Academy of International Business (AIB) Conference, 2006.
  • Referee for American Marketing Association Winter Educator Conference 2003, 2004, 2005.
  • Referee for Academy of Marketing Science Conference, 2005.
  • Referee for Decision Science Institute Annual Conference, 2002.
  • Referee for 33rd European Marketing Academy Conference (EMAC), 2004.
  • Doctoral Dissertation Committee: Daekwan Kim, Committee Member, Graduated 2003, Michigan State University.
  • Helped mentor several doctoral candidates in their dissertation and research projects.
  • Honor Thesis Supervisions: Julie Coon and Michael Grindem.
  • Undergraduate academic advisor, Michigan State University, 2001 -present.
  • Curriculum Development for MBA elective, Michigan State University, 2002.
  • Participated in redefining the MBA marketing concentration, Michigan State University 2002- 2003.
  • Member of the American Marketing Association
  • Member of INFORMS