Fang Wu

Clinical Professor - Management
Fang Wu's Webpage
Tags: Marketing

Professional Preparation

Ph.D. - Marketing
University of Texas at Austin - 2001
B.A. - International BUsiness
University of International Business and Economics, China - 1995

Research Areas

Research Interests
  • Marketing knowledge management in innovations
  • Imiovation and emerging technology Adoption
  • lnterfirm leaming and knowledge transfer
  • Relationship management in intemational setting


Linking Boundary Spanners' Capability with a Firm's Relational Capital - A Cross-Cultural Study of Buyer-Supplier Relationship. With C. Zhang and J. Henke.? Academy of International Business (AIB) Conference Proceedings. ?Milan, Italy: 2008. 2008 - Publication
The role of strategic flexibility on knowledge exploitation and exploration. With K. Zhou. AMA Winter Marketing Educators' Conference Proceedings. 2008. 2008 - Publication
The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation. With S. Chakravarty and E. Haruvy. Global Business and Economics Review. 9:2/3. (2007): 151-169. 2007 - Publication
The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model. With G. A. Zsidisin and A. Ross. IEEE Transactions on Engineering Management. 54:3, (2007): 576-587. 2007 - Publication
Overcoming Export Manufacturer's Dilemma in International Expansion. With R. Sinkovics, S.T. Cavusgil and A.S. Roath. Journal of International Business Studies. 38. (2007): 283-302. 2007 - Publication
The Role of Strategic Flexibility on Knowledge Exploitation and Exploration. With K. Zhou. INFORMS/Marketing Science Institute Conference. Singapore: 2007. 2007 - Publication
The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View. With S. Yeniyurt, D. Kim and S. T. Cavusgil. Industrial Marketing Management. 35:4. (2006): 493-504. 2006 - Publication
Organizational Learning, Commitment, and Joint Value Creation in Interfirm Relationships. With S. T. Cavusgil. Journal of Business Research. 59:1. (2006): 81-89. 2006 - Publication
Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors. With Y. Lee. Marketing Theory. 5:1. (2005): 7-31. 2005 - Publication
Organizational Capabilities and Firm Survival Strategy in New Product Alliance. With R. Calantone. INFORMS/Marketing Science Institute Conference. Rotterdam, The Netherlands: 2004. 2004 - Publication


Visiting Assistant Professor
University of Texas at Dallas [2005–Present]
Asssitant Professor
Michigan State University [2001–2005]
Teaching and Research Assistant
University of Texas at Austin [1997–2001]


Manipulating Prize Variability in Under-The-Cap Promotions
2003–2003 Haruvy, Eman, Ido Irev and Fang Wu (2003), 2003 AMA Winter Marketing Educators' Conference Proceedings, Orlando.
The Role of Strategic Flexibility on Knowledge Exploitation and Exploration
2007–2007 Zhou, Kevin and Fang Wu (2007) 2007 Informs/Marketing Science Institute Conjerence Proceedings.
Manipulating Prize Variability in Under-The-Cap Promotions
2003–2003 Haruvy, Eman, Ido Irev and Fang Wu (2003), 2003 AMA Winter Marketing Educators' Conference Proceedings, Orlando.
Incentives for Open Source Development
2004–2004 Haruvy, Eman, Fang Wu and Suj oy Chakravarty (2004), 2004 AMA Winter Marketing Educators ' Conference Proceedings.
Detenninants of Firms' Propensity of E-Enabled Communication Adoption
2002–2002 Wu, Fang and Yikuan Lee (2002), , 2002 IEEE International Engineering Management Conference Proceedings.

Additional Information

  • Member of the American Marketing Association
  • Member of INFORMS

Dr. Vijay Mahajan                                                                                                    Dr. S. Tamer Cavusgil
John P. Harbin Centermial Chair in Business                                                 John W. Byington Endowed Chair in Global Marketing
Department of Marketing                                                                                       Department of Marketing and Supply Chain Management
McCombs School of Business                                                                            Michigan State University
University of Texas at Austin                                                                                 East Lansing, Ml 48824
Austin TX 78712                                                                                                      Tel: (517) 432-4320
Tel: (512) 471-0840                                                                                                Fax: (517) 432-4322
Fax: (512) 471-1034                                                                                                E-mail:

Dr. Ashutosh Prasad
Associate Professor
School of Management
University of Texas at Dallas
Richardson, TX 75083-0688
Tel: (972) 883-2027
Fax: (972) 883-6727

Honors and Awards
  • 2003 "Outstanding Paper Award for Excellence" in 2003 Global Conference on Business and Economics, London. Awarded by Association for Business and Economics Research.
  • 2002 A Commendation Letter for "Teaching Excellence" in Marketing Strategy, a capstone undergraduate class, from the department.
  • 2002 Faculty Representative at Haring Symposium, Indiana University at Bloomington.
  • 2000 AMA-Sheth Doctoral Consortium Fellow, University of Western Ontario at London, CA.
  • 2000-2001 Dissertation Support from the Eugene and Dora Bonham Fund, University of Texas at Austin
  • 2000-2001 Research Grant from Center for Customer Insight (CCI), McCombs School of Business, University of Texas at Austin.
  • 2000 Summer Tuition Fellowship, University of Texas at Austin
  • 1999 Graduate School of Business Dean’s Fellowship
  • 1997 Cooper Fellowship, University of Texas at Austin
  • 1997 Preemptive Fellowship, University of Texas at Austin
  • 1991-1995 UIBE Academic Excellence Award