In entrepreneurship research, the idea that entrepreneurial opportunities are waiting to be discovered has been challenged by researchers who believe that they are instead created by the entrepreneurs.
Now, a study from The University of Texas at Dallas offers a third view — the actualization approach — as a possibility.
“We argue that entrepreneurial opportunities do not really exist objectively like a piece of lost luggage, as proposed by the discovery approach,” said Dr. Eric Tsang
, Dallas World Salute Distinguished Professor in Global Strategy in the Naveen Jindal School of Management
, who recently published the paper in the Academy of Management Review.
When a customer shops in a clothing store, a sales associate may learn more about what the customer wants by initiating a conversation, or he or she may recommend pieces to complete an ensemble. To provide more personalized services, a store may create a brief record of its regular customers.
A new study from The University of Texas at Dallas finds that a retail store should share these customer service experiences with other units in the same chain to have more innovative behavior in its own store.