Consumer evaluation behavior, Choice models, marketing efficiency, consumer promotions, long term equilibrium effects
1. UTD Administrative duties
a. Faculty Student advisor, Undergraduate Office, Spring 1996
2. Schoolof ManagementCommittees
a. Member, Masters Program Committee, Spring 1996
b. Member, Masters Admissions Sub-Committee, Spring 1996
c. Member, Marketing Faculty Search Committee, 1994-1999
d. Chair, Marketing Search Committee, 2000-2003, 2005-2008
e. Member, Undergraduate Program Committee, 1994, 1995, 1997, 1998
f. Area Coordinator, Marketing area, Fall 1999-2005
g. Chair, Teaching Committee, Fall 1999- 2003
h. Member, SOM Academic Policy and Planning Committee, Fall 1999- 2001
i. Member, Executive Education Committee, Fall 1999, 2001
j. Member, AACSB Faculty Composition and Development Committee, Fall 2000
k. Chair, Texas Universities Marketing Consortium, 2000
3. University Committees
a. Member, Committee on Parking and Security 1995-97
b. Member, Committee of Student Fees, 1997
c. Member, Undergraduate Core Curriculum Committee, 1998
d. Member, Facilities Committee, 1999
e. Member, Committee on Committees, Senate 2002, 2003
f. Chair, Senate Committee on Effective Teaching
4. Service contributions external to the University
a. Editorial board member for
Journal of Interactive Marketing
Review of Marketing Science
b. Ad-hoc reviewer for
Marketing Science
Journal of Marketing Research
Journal of Business Economics and Statistics
Management Science
International Journal of Marketing Research
Academyof ManagementReview
European Journal of Operational Research
Journal of Interactive Marketing
c. Appointed as Editor of newsletter published by INFORMS Society for Marketing Science. Am responsible for bringing out the Fall 2007 - Fall 2009 issues.
d. Appointed as Cluster Chair for Marketing for INFORMS Fall Meetings in Washington DC October 12-15, 2008. The responsibility of the Cluster chair is to organize all the tracks in the Marketing area at the INFORMS meetings.
e. President of the “E-Business” section of INFORMS. This e-Business section was set up with the goal of providing focus for INFORMS members' research, teaching, and outreach activities in e-Commerce and eBusiness, and to enhance the society’s visibility in this field.
Organized a successful Marketing Science conference at UTD with 16 papers being presented over 3 days from February 11-13. Sixty six people attended the conference and the theme of the conference was “UTD Frontiers of Research in Marketing Science (UTD-FORMS).” This conference was funded by INFORMS Society for Marketing Science and The Morris Hite Center in the School of Management.