Ashutosh Prasad

Professor - Management
aprasad@utdallas.edu
972-883-2027
SOM13306
UTD Webpage

Professional Preparation

Ph.D. - Marketing
The University of Texas at Austin - 1999
MBA
Indian Institute of Management Calcutta India - 1994
M.S.
The University of Texas at Austin - 1989

Research Areas

Research Interests
  • Pricing and Advertising strategies.
  • Marketing research.
  • Network marketing including network externalities, freeware and piracy, innovation diffusion in software markets.
  • Salesforce management issues including compensation design, internal marketing, training and motivation.

Publications

Freeware as a Competitive Deterrent. With E. Haruvy. Information Economics and Policy. 17:4. (2005): 513.534. 2005 - Publication
Generic and Brand Advertising Strategies in a Dynamic Duopoly. With F. M. Bass, A. Krishnamoorthy and S. P. Sethi. Marketing Science. 24:4. (2005): 556-568. 2005 - Publication
Competitive Advertising under Uncertainty: A Stochastic Differential Game Approach. With S. P. Sethi. Journal of Optimization Theory and Applications. 123:1. (2004): 163-185. 2004 - Publication
Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry. With B. K. Mishra. Marketing Science. 23:1. (2004): 21-28. 2004 - Publication
How many Pirates should a Software Firm Tolerate? An Analysis of Piracy Protection on the Diffusion of Software. With V. Mahajan. International Journal of Research in Marketing. 20:3. (2004): 337-353. 2004 - Publication
The Effect of Piracy on the Market Penetration of Subscription Software. With E. Haruvy, and V. Mahajan. Journal of Business. 77:2S. (2004): 81-107. 2004 - Publication
Advertising versus Pay-per-View in Electronic Media. With V. Mahajan and B. Bronnenberg. International Journal of Research in Marketing. 20:1. (2003): 13-30. 2003 - Publication

News Articles

Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. 

A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction. 

Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue. 
Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. 

A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction. 

Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue.