Ashutosh Prasad

Professor - Management
aprasad@utdallas.edu
972-883-2027
SOM13306
UTD Webpage

Professional Preparation

Ph.D. - Marketing
The University of Texas at Austin - 1999
MBA
Indian Institute of Management Calcutta India - 1994
M.S.
The University of Texas at Austin - 1989

Research Areas

Research Interests
  • Pricing and Advertising strategies.
  • Marketing research.
  • Network marketing including network externalities, freeware and piracy, innovation diffusion in software markets.
  • Salesforce management issues including compensation design, internal marketing, training and motivation.

Publications

Integrated Marketing Communications in Markets with Uncertainty and Competition. With S.P. Sethi. Automatica 45. (2009): 601-610. 2009 - Publication
Ashutosh Prasad, Suresh P. Sethi and Prasad Naik (2009), Optimal Control of an Oligopoly Model of Advertising. Proceedings of the 13th IFAC Symposium on Information Control Problems in Manufacturing (INCOM '09), Moscow, June 3-5. (Winner of best track paper award)  2009 - Publication
What can grocery basket data tell us about health consciousness? With A. Strijnev and Q. Zhang. Accepted in International Journal of Research in Marketing. (2008). 2008 - Publication
Building Brand Awareness in Dynamic Oligopoly Markets. With P.A. Naik and S.P. Sethi. Management Science. 54:1. (2008): 129-138. 2008 - Publication
Optimal Advertising and Pricing in a New-Product Adoption Model. With S.P. Sethi and X. He. Journal of Optimization Theory and Applications. Forthcoming.138:3. 2008 - Publication
Hierarchical Thinking and Learning in Rank Order Contests. With O. Carare and E. Haruvy. Experimental Economics. 10:3. (2007): 305-316. 2007 - Publication
Variable Pricing in Oligopoly Markets. With F. Bass and E. Haruvy. Journal of Business. 79:6. (2006): 2789-2809. 2006 - Publication
Open Source versus Closed Source: Software Quality in Monopoly and Competitive Markets. With S. Raghunathan, B. K. Mishra and H. Chang. IEEE Transactions on Systems, Man and Cybernetics Part A. 35:6. (2005): 903-918. 2005 - Publication
Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information. With B. K. Mishra. Marketing Science. 24:3. (2005): 490-497. 2005 - Publication
Scheduling Sales Force Training: Theory and Evidence. With A. Krishnamoorthy and S. Misra. International Journal of Research in Marketing. 22:4. (2005): 427-440. 2005 - Publication

News Articles

Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. 

A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction. 

Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue. 
Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. 

A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction. 

Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue.