Ph.D. - Marketing
The University of Texas at Austin - 1999
Professional Preparation
MBA
Indian Institute of Management Calcutta India - 1994
Indian Institute of Management Calcutta India - 1994
M.S.
The University of Texas at Austin - 1989
The University of Texas at Austin - 1989
Research Areas
Research Interests
- Pricing and Advertising strategies.
- Marketing research.
- Network marketing including network externalities, freeware and piracy, innovation diffusion in software markets.
- Salesforce management issues including compensation design, internal marketing, training and motivation.
Publications
Xuying Zhao, Kathryn Stecke and Ashutosh Prasad (2012), Lead Time and Price Quotation Mode Selection: Uniform or Differentiated? Production and Operations Management 21(1), 177-193. 2012 - Publication
Sungha Jang, Ashutosh Prasad and Brian Ratchford (2012), How Consumers Use Product Reviews in the Purchase Decision Process. Accepted in Marketing Letters. 2012 - Publication
X. He, A. Krishnamoorthy, A. Prasad and S.P. Sethi (2012), Co-op Advertising in Dynamic Retail Oligopolies. Decision Sciences 43(1), 73-106. 2012 - Publication
X. He, A. Krishnamoorthy, A. Prasad and S.P. Sethi (2011), Retail Competition and Cooperative Advertising. Operations Research Letters 39(1), 11-16. 2011 - Publication
Ashutosh Prasad, Kathryn E. Stecke and Xuying Zhao (2011), Advance Selling by a Newsvendor Retailer. Production and Operations Management 20(1), 129-142. 2011 - Publication
Ashutosh Prasad (2011), Demand Elasticity. In R.A. Peterson & R. Kerin (vol. eds.) Marketing Strategy. Vol. 1 of J. Sheth & N.K. Malhotra (eds.) Wiley International Encyclopedia of Marketing, 1, 60-67. 2011 - Publication
Ashutosh Prasad (2011), Internal Marketing. In R.A. Peterson & R. Kerin (vol. eds.) Marketing Strategy. Vol. 1 of J. Sheth & N.K. Malhotra (eds.) Wiley International Encyclopedia of Marketing, 1, 103-105. 2011 - Publication
A. Krishnamoorthy, A. Prasad and S.P. Sethi (2010), Optimal Pricing and Advertising in a Durable Good Duopoly. European Journal of Operations Research 200, 486-497. 2010 - Publication
News Articles
Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction.
Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue.
Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction.
Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue.