Ashutosh Prasad

Professor - Management
aprasad@utdallas.edu
972-883-2027
SOM13306
UTD Webpage

Professional Preparation

Ph.D. - Marketing
The University of Texas at Austin - 1999
MBA
Indian Institute of Management Calcutta India - 1994
M.S.
The University of Texas at Austin - 1989

Research Areas

Research Interests
  • Pricing and Advertising strategies.
  • Marketing research.
  • Network marketing including network externalities, freeware and piracy, innovation diffusion in software markets.
  • Salesforce management issues including compensation design, internal marketing, training and motivation.

Publications

Xuying Zhao, Kathryn Stecke and Ashutosh Prasad (2012), Lead Time and Price Quotation Mode Selection: Uniform or Differentiated? Production and Operations Management 21(1), 177-193.   2012 - Publication
X. He, A. Krishnamoorthy, A. Prasad and S.P. Sethi (2012), Co-op Advertising in Dynamic Retail Oligopolies. Decision Sciences 43(1), 73-106.   2012 - Publication
Sungha Jang, Ashutosh Prasad and Brian Ratchford (2012), How Consumers Use Product Reviews in the Purchase Decision Process. Accepted in Marketing Letters.  2012 - Publication
X. He, A. Krishnamoorthy, A. Prasad and S.P. Sethi (2011), Retail Competition and Cooperative Advertising. Operations Research Letters 39(1), 11-16.   2011 - Publication
Ashutosh Prasad (2011), Demand Elasticity. In R.A. Peterson & R. Kerin (vol. eds.) Marketing Strategy. Vol. 1 of J. Sheth & N.K. Malhotra (eds.) Wiley International Encyclopedia of Marketing, 1, 60-67. 2011 - Publication
Ashutosh Prasad, Kathryn E. Stecke and Xuying Zhao (2011), Advance Selling by a Newsvendor Retailer. Production and Operations Management 20(1), 129-142.  2011 - Publication
Ashutosh Prasad (2011), Internal Marketing. In R.A. Peterson & R. Kerin (vol. eds.) Marketing Strategy. Vol. 1 of J. Sheth & N.K. Malhotra (eds.) Wiley International Encyclopedia of Marketing, 1, 103-105.  2011 - Publication
Ashutosh Prasad, R. Venkatesh and Vijay Mahajan (2010), Optimal Bundling of Technological Products with Network Externality. Management Science 56(12), 2224-2236. Appendix. 2010 - Publication
A. Krishnamoorthy, A. Prasad and S.P. Sethi (2010), Optimal Pricing and Advertising in a Durable Good Duopoly. European Journal of Operations Research 200, 486-497. 2010 - Publication
Cooperative Advertising and Pricing in a Stochastic Supply Chain: Feedback Stackelberg strategies. With X. He and S. P. Sethi. Production and Operations Management. Forthcoming. 2009 - Publication

News Articles

Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. 

A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction. 

Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue. 
Marketing Study Examines What Types of Searches Click for Car Buyers
When making important purchase decisions, consumers often consult multiple sources of information. 

A new study from The University of Texas at Dallas examines how consumers allocated their time when searching offline and on the internet as they shopped for a new automobile, and what the outcomes were for price satisfaction. 

Dr. Ashutosh Prasad and Dr. Brian Ratchford, marketing professors in the Naveen Jindal School of Management, recently published the study online in the Journal of Interactive Marketing. It will appear in the journal’s November issue.