Alexander Edsel

Senior Lecturer III - Management
Tags: Marketing

Professional Preparation

M.S. - Business Administration
University of Texas at Dallas - 1996
University Buenos Aires, Argentina - 1988


Wellpoint, Inc., TX [2003–Present]
Adjunct Professor
University of Texas at Dallas [2003–Present]
Business Development Contract Work
Juricite, Inc., TX [2002–2002]
Compaq Computer Corp, TX [2000–2001]
Product Manager
Gustafson, LLC [1994–2000]
Sales & Marketing Manager
CBI, a subs. Of the Geneva Trading Co. [1990–1994]
Regional Sales Mgr
CBI, a subs. Of the Geneva Trading Co. [1988–1990]

Additional Information


Completed workshops on Database Marketing (A. Hughes), Database Mining (Sukumar),Statistics and Direct Marketing (Shepard), Advanced Market Models (Murdii), Leadership & People Management (Covey lnstitute; Tom Peters Excellence Project), People Skills (Dale Carnegie), Time Management (FranldinQuest), Negotiation (Harvard Project on Negotiation; Fisher & Ury Getting to Yes)

Professional Organizations
  • American Marketing Association (AMA)
  • Dallas Fort Worth Interactive Marketing Association (DFWIMA)
  • Product Development and Management Association (PDMA)
  • American Advertising Federation-Dallas (AAF-Dallas)
  • DFW Search Engine Marketing Association
Business & Marketing Skills
  • Business Development: ten years experience in sophisticated business development programs and strategies
  • Conducted numerous Customer Lifetime Value studies
  • Ten years of product management  experience
  • Experience in direct marketing and statistical skills: testing, list analysis and Retum on Promotion
  • Nine years of Project Management knowledge and software proficiency
  • Knowledgeable in creation of lead qualiiication ranking and scoring mechanisms
  • Executive level presentations and interaction with cross-functional groups: Sales, MIS, Finance & R&D
  • Knowledgeable in do’s and don’t of retention and re-activation programs
  • Five years of international sales experience
  • College level proficiency in Spanish

News Articles

Jindal Students Fly Past Competition at Google Marketing Challenge
In an international competition that had both undergraduate and graduate students fighting for internet advertising clicks, a team from the Naveen Jindal School of Management has placed second among almost 700 groups in North America and 12th globally.
During the annual Google Online Marketing Challenge, the handpicked squad ran a three-week, $250 campaign for theAmerican Birding Association in April, a prime bird-migration time when avid birders would likely be doing internet searches, said Alexander Edsel, senior lecturer in the Jindal School who oversaw the team.
Grad Degree Addresses New Marketing Challenges
The UT Dallas School of Management is launching a master’s program to address the demand for marketing professionals prepared for a rapidly evolving, data-focused, global business environment.

The Master of Science in Marketing program will begin in fall 2011. The new program addresses the industry's need for graduates who have completed more marketing courses than graduates enrolled in the current graduate marketing degree option – an MBA with a marketing concentration.


8/1997 - 1/2002 American Marketing Association 6/1996 - Present Direct Marketing Association