Masters - Business Administration (MBA)
University of Texas at Dallas - 1996
Professional Preparation
J.D.
University Buenos Aires, Argentina - 1988
University Buenos Aires, Argentina - 1988
Publications
1. Author of "The DNA of Successful Economies: Applying Managerial Techniques to Identify the Traits that Successful & Durable Economies Share" (2026)
The DNA of Successful Economies asks why some nations build prosperity that lasts while others produce growth that later collapses, stagnates, or fails to reach ordinary households. Rather than approaching the question through ideology, the author applies managerial techniques to national economic performance. Some highlights:
The 36-Metric Scorecard: A National Dashboard That Cannot Be Gamed by GDP Alone. The book proposes a 36-metric framework that uses a compensatory scoring model: strong performance in GDP, technology, or unemployment can boost a country’s score, but it cannot fully offset weak results in debt, savings, inequality, health, crime, obesity, diabetes, housing, or household well-being. The model forces policymakers to measure the whole economy, not just the headline numbers, and to assign weights that reflect what actually matters for durable, broadly shared prosperity.
The Six Dials Every Economy Sets-Most political debate reduces the economy to a free-market vs. government-control dichotomy, but the real story is more nuanced. Every economy has six dials: the state-market balance, the income engine, the savings-investment channel, the credit-allocation mechanism, monetary and currency policy, and institutions. Successful economies are not all ideological twins; they are internally coherent systems. The problem with the modern U.S. is not simply too much government or too little government. It is that the dials are mismatched.
The Warning Signs in the U.S. Now Resemble Traits Found in Failed Economies: The book’s 36-metric scorecard shows why GDP and the stock market can mask deeper deterioration. In several areas, aging infrastructure, declining educational outcomes, weakening institutional trust, and rising perceptions of corruption
China’s AI Advantage Is Not Just About Striving for Better Models; It Is a National Industrial System
The U.S. thinks of AI as a software race. China is treating AI as an industrial system race: talent pipelines, state-backed labs, open-source models, procurement, robotics, manufacturing deployment, and sector-by-sector integration.
The Real Divide Is Not Capitalism vs. Socialism: It Is Productive vs. Non-Productive Capitalism. The book argues that the most important economic distinction is not left versus right, state versus market, or tariffs versus free trade. It is about whether capital flows into productive or speculative assets.
America’s Education Problem Is Becoming an Economic-Security Problem- The decline in math performance, weak STEM share of degrees, and lack of a serious vocational pipeline are no longer just education issues. They are industrial capacity, AI-readiness, and national security issues.
Structure at a Glance:
PART I Framework and Measurement Chapters 1–3 Pathways to Prosperity intro, 36-metric scorecard
PART II Export-Led Success Stories Chapter 4 Germany (postwar), Japan, South Korea/Taiwan, Singapore/HK
PART III Domestic Consumption Success Stories Chapters 5–6 United States, Australia
PART IV Authoritarian Economics Chapter 7 Nazi Germany, Contemporary China, Soviet Union — cross-century synthesis
PART V Decline and Failure Cases Chapter 8 Argentina, Venezuela, Greece, Bolivia/Ecuador
PART VI The Traits of Durable Success Chapters 9–17 Industrial capability, sectoral composition, tariffs, financial-market reform, education/trust, infrastructure/energy, debt and fiscal discipline, institutions, demographics
PART VII The Future: Hybrid Models and the New Paradigm Chapters 18–20: Specific Recommendations Based on the Findings. Deglobalization/industrial policy, The challenges of AI and automation
Over 50 tables, charts, and Illustrations
3. The author of Breaking Failure (2006) used it at Columbia University's "Company Failure" as a required textbook.
Adapted to be 100% practical and actionable, these techniques will help companies of all sizes in all markets. As you move towards greater speed and agility, they will become even more indispensable.
A practical, systematic approach to “Breaking Failure” in your company
The DNA of Successful Economies asks why some nations build prosperity that lasts while others produce growth that later collapses, stagnates, or fails to reach ordinary households. Rather than approaching the question through ideology, the author applies managerial techniques to national economic performance. Some highlights:
The 36-Metric Scorecard: A National Dashboard That Cannot Be Gamed by GDP Alone. The book proposes a 36-metric framework that uses a compensatory scoring model: strong performance in GDP, technology, or unemployment can boost a country’s score, but it cannot fully offset weak results in debt, savings, inequality, health, crime, obesity, diabetes, housing, or household well-being. The model forces policymakers to measure the whole economy, not just the headline numbers, and to assign weights that reflect what actually matters for durable, broadly shared prosperity.
The Six Dials Every Economy Sets-Most political debate reduces the economy to a free-market vs. government-control dichotomy, but the real story is more nuanced. Every economy has six dials: the state-market balance, the income engine, the savings-investment channel, the credit-allocation mechanism, monetary and currency policy, and institutions. Successful economies are not all ideological twins; they are internally coherent systems. The problem with the modern U.S. is not simply too much government or too little government. It is that the dials are mismatched.
The Warning Signs in the U.S. Now Resemble Traits Found in Failed Economies: The book’s 36-metric scorecard shows why GDP and the stock market can mask deeper deterioration. In several areas, aging infrastructure, declining educational outcomes, weakening institutional trust, and rising perceptions of corruption
China’s AI Advantage Is Not Just About Striving for Better Models; It Is a National Industrial System
The U.S. thinks of AI as a software race. China is treating AI as an industrial system race: talent pipelines, state-backed labs, open-source models, procurement, robotics, manufacturing deployment, and sector-by-sector integration.
The Real Divide Is Not Capitalism vs. Socialism: It Is Productive vs. Non-Productive Capitalism. The book argues that the most important economic distinction is not left versus right, state versus market, or tariffs versus free trade. It is about whether capital flows into productive or speculative assets.
America’s Education Problem Is Becoming an Economic-Security Problem- The decline in math performance, weak STEM share of degrees, and lack of a serious vocational pipeline are no longer just education issues. They are industrial capacity, AI-readiness, and national security issues.
Structure at a Glance:
PART I Framework and Measurement Chapters 1–3 Pathways to Prosperity intro, 36-metric scorecard
PART II Export-Led Success Stories Chapter 4 Germany (postwar), Japan, South Korea/Taiwan, Singapore/HK
PART III Domestic Consumption Success Stories Chapters 5–6 United States, Australia
PART IV Authoritarian Economics Chapter 7 Nazi Germany, Contemporary China, Soviet Union — cross-century synthesis
PART V Decline and Failure Cases Chapter 8 Argentina, Venezuela, Greece, Bolivia/Ecuador
PART VI The Traits of Durable Success Chapters 9–17 Industrial capability, sectoral composition, tariffs, financial-market reform, education/trust, infrastructure/energy, debt and fiscal discipline, institutions, demographics
PART VII The Future: Hybrid Models and the New Paradigm Chapters 18–20: Specific Recommendations Based on the Findings. Deglobalization/industrial policy, The challenges of AI and automation
Over 50 tables, charts, and Illustrations
3. The author of Breaking Failure (2006) used it at Columbia University's "Company Failure" as a required textbook.
Adapted to be 100% practical and actionable, these techniques will help companies of all sizes in all markets. As you move towards greater speed and agility, they will become even more indispensable.
A practical, systematic approach to “Breaking Failure” in your company
- Use Problem Framing to overcome the human bias towards thoughtless action
- Use Failure Mode & Effect Analysis (FMEA) to anticipate problems, prioritize risks, and plan corrective actions
- Use Root Cause Analysis (RCA) to identify true causes of failure in any process, product, or project
- Use an Early Warning System (EWS) to quickly recognize signs of underperformance
- Use Pre-Planned Exit Strategies and Exit Triggers to end failure and underperformance issues you can’t fix
Appointments
Professor of Practice
University of Texas at Dallas [2010–Present]
University of Texas at Dallas [2010–Present]
Manager Over the Counter Business
Wellpoint, Inc., TX [2003–2010]
Wellpoint, Inc., TX [2003–2010]
Consulting
Kalex Corp [2002–Present]
Kalex Corp [2002–Present]
Manager
Compaq Computer Corp, TX [2000–2001]
Compaq Computer Corp, TX [2000–2001]
Product Manager
Gustafson, LLC [1994–2000]
Gustafson, LLC [1994–2000]
Manager
CBI, a subs. Of the Geneva Trading Co. [1990–1994]
CBI, a subs. Of the Geneva Trading Co. [1990–1994]
Regional Country Mgr
CBI, a subs. Of the Geneva Trading Co. [1988–1990]
CBI, a subs. Of the Geneva Trading Co. [1988–1990]
Presentations
Additional Information
Business & Marketing Skills
- Lead Generation: ten years of experience in sophisticated business development programs and strategies
- Conducted numerous Customer Lifetime Value studies
- Ten years of product management experience
- Experience in direct marketing and statistical skills: testing, list analysis and Return on Promotion
- Nine years of Project Management knowledge and software proficiency
- Knowledgeable in the creation of lead qualification ranking and scoring mechanisms
- Executive-level presentations and interaction with cross-functional groups: Sales, MIS, Finance & R&D
- Knowledgeable in do’s and don’ts of retention and re-activation programs
- Five years of international sales experience
- College-level proficiency in Spanish
Additional Information
- Spanish: Written and oral college level proficiency.
- Currently writing a book ""Failing Markets & Products: a guide to mitigate, diagnose, tum it around or exit".
- Computer/software skills: High Proficient in Word, Excel, Access, PowerPoint, Outlook, MS Project. Moderate proficiency in Goldmine, Dreamweaver, Maplnfo and SPSS.
AWARDS AND OTHER EDUCATION
Completed workshops on Database Marketing (A. Hughes), Database Mining (Sukumar),Statistics and Direct Marketing (Shepard), Advanced Market Models (Murdii), Leadership & People Management (Covey lnstitute; Tom Peters Excellence Project), People Skills (Dale Carnegie), Time Management (FranldinQuest), Negotiation (Harvard Project on Negotiation; Fisher & Ury Getting to Yes)News Articles
Jindal Students Fly Past Competition at Google Marketing Challenge
In an international competition that had both undergraduate and graduate students fighting for internet advertising clicks, a team from the Naveen Jindal School of Management has placed second among almost 700 groups in North America and 12th globally.During the annual Google Online Marketing Challenge, the handpicked squad ran a three-week, $250 campaign for theAmerican Birding Association in April, a prime bird-migration time when avid birders would likely be doing internet searches, said Alexander Edsel, senior lecturer in the Jindal School who oversaw the team.
Grad Degree Addresses New Marketing Challenges
The UT Dallas School of Management is launching a master’s program to address the demand for marketing professionals prepared for a rapidly evolving, data-focused, global business environment.The Master of Science in Marketing program will begin in fall 2011. The new program addresses the industry's need for graduates who have completed more marketing courses than graduates enrolled in the current graduate marketing degree option – an MBA with a marketing concentration.